Digital Marketing Officer

We are seeking a highly motivated and result-oriented Digital Marketing Officer to join our team. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. From social media to email marketing, the Digital Marketing Officer will play a key role in driving brand awareness, customer engagement, and lead generation.

Responsibilities:

1. Develop and Execute Digital Marketing Strategies to drive brand visibility and achieve business objectives.
2. Create engaging and compelling content for digital channels, including social media posts, blog articles, and email campaigns.
3. Manage content calendars to ensure consistent messaging and brand voice.
4. Implement SEO strategies to improve website visibility and drive organic traffic.
5. Manage paid advertising campaigns (Google Ads, etc.) to enhance online presence and lead generation.
6. Monitor and analyze key performance metrics, providing regular reports on the effectiveness of digital marketing efforts, and use insights to make data-driven decisions and continuously improve campaign performance.
7. Build and maintain a strong social media presence; create and curate content, engage with the audience, and stay up-to-date with industry trends.
8. Develop and execute email marketing campaigns.
9. Work closely with cross-functional teams, including sales, design, and communications, to align digital marketing strategies with overall business goals.

Requirements

1. A BSc (with a minimum of 2:1) from a reputable university.
Proven experience in digital marketing, with a focus on social media, content creation, and online advertising.
2. Strong creative and analytical skills.
3. Excellent communication skills.
4. Ability to multitask, meet deadlines, and work in a fast-paced environment and achieve set results.
5. Relevant experience is advantageous.