Digital Marketing Manager
FCT ABUJA, Abuja
Posted more than 30 days ago
- Company:
- KAAPO NIGERIA LIMITED
- Company Description:
- Digital assets
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor
- Gender:
- Any
- Number of vacancies:
- 1
Job Description
Role Overview • This is an excellent opportunity for a digital marketing professional with a successful track record of devising digital strategies and campaigns in a fast moving and fast growth environment particularly digital assets.
Reports to Senior Management and will be responsible for executing and contributing to the creation of cost-effective digital marketing programs and communications that ultimately drive sales at every touchpoint of the customer journey.
The successful candidate will develop digital solutions to increase customer acquisition using a range of digital channels including web, social, advertising, SEO, CRM and PR to drive traffic and conversion, in particular.
Lead website performance and drive permanent evolution – improve SEO performance and drive content strategy that goes with it.
develop strategy for social networks to complement the SEM activity – develop new digital solutions to accelerate growth (ambassador programs, FB community, Instagram, tik tok etc)
Monitor performance and constantly optimise the campaigns.
QUALIFICATIONS
• Must have professional qualifications (e.g. Bachelor's or Master's degree) in Marketing or any related discipline), with impeccable written English language skills • Must have recent extensive PPC experience.
• Must have experience with customer retention (e.g. lifecycle emails, analytics, strategy).
• Must have extensive CRM experience.
• Excellent communication skills and the ability to develop strong working relationships at all levels, both internally and externally.
• Numeracy skills, with strong IT skills.
• “A proven track record of 'making a difference especially meeting set targets”
*An experience in digital assets trading will be an added advantage .
JOB ROLE
• Proven working experience in digital marketing particularly in DIGITAL ASSETS.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Design, build and maintain company’s social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Ensure exponential increase in all sales projections and target.
• Monitor and report on sales and marketing performance and ROI, tying channel performance to company financial targets.
. Other Duties: • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. • Duties, responsibilities and activities may change at any time with or without notice.
JOB QUALIFICATIONS & COMPETENCIES • 5+ years minimum experience in a similar role is required.
Note that only shortlisted candidates who meets the above requirement will be contacted.
- Salary:
- 4.000.000,00 NGN Monthly
The position you are looking for is no longer available. It is possible that this job has expired or has been removed. Please take a look at our open positions.