Digital Marketer

Our client is a Pan-African company involved in real estate development, investment, publishing, training and marketing; with a track record of delivering several housing estates through its strategic land investment products. The company is looking for a Digital Marketer to develop, implement, track and optimize its digital marketing campaigns across all digital channels.

The Digital Marketer will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to reporting.

Key Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain the company’s social media presence alongside other members of the creative team (Designer, Video Editor, Content Manager)
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience.
Measuring and reporting on the performance of all digital marketing campaigns.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels.

Requirements
BS/MS degree in communications, marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints will be an added advantage
Strong analytical skills and data-driven thinking

Educational Qualifications and Experience
OND/HND or B.A./B.Sc., in any relevant field of study
2-3 years’ experience
Prior experience in a similar role

Skills and Competencies
Ability to self-direct
Teachability and adaptability
Ability to speak and write clearly and confidently
Ability to take and act on feedback
Ability to work well with others
A growth mindset