Content Strategist

Job Description
The Content Strategist will be responsible for developing and implementing comprehensive content strategies that align with our brand and business objectives. The ideal candidate will have a strong background in video production, social media management, and content creation, with a deep understanding of real estate marketing trends.

Key Responsibilities
• Develop and implement a comprehensive content strategy that aligns with the company’s brand, objectives, and target audience.
• Lead the video production process from ideation to finish, including concept development, scripting, shooting, editing, and post-production.
• Manage and maintain the company’s social media profiles, including Tiktok, Instagram, Snapchat, and YouTube.
• Develop and implement social media strategies to increase engagement, followers, and brand awareness.
• Create and schedule regular posts, updates, and promotions to showcase properties and engage with our audience.
• Monitor social media performance, analyze metrics, and optimize strategies to improve engagement, reach, and conversion rates.
• Stay up to date on industry trends, social media trends, and emerging technologies related to video production and social media marketing.
• Research competitor strategies and industry best practices to identify opportunities for innovation and improvement.
• Provide insights and recommendations to leadership based on trend analysis and market research.
• Ensure that all content aligns with the company’s brand identity, voice, and messaging.
• Collaborate with the marketing team to develop branding guidelines and standards for content creation.
• Monitor and maintain brand consistency across all platforms and channels.

Qualifications
• Bachelor’s degree in marketing, Communications, Film Production, or related field.
• Proven experience in video production, including scripting, shooting, editing, and post-production.
• Strong portfolio showcasing video production projects, social media campaigns, and content strategies.
• Excellent understanding of content marketing, SEO, and digital marketing strategies
• Experience managing social media platforms for a brand or company.
• Strong creative and strategic thinking skills with the ability to generate innovative ideas.
• Excellent communication and collaboration, and project management skills.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and social media management tools.
• Knowledge of real estate industry trends, terminology, and market dynamics is a plus.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Preferably lives on the island or a commutable distance to Lekki phase 1