Marketing Officer

• This role is an exceptional opportunity for an individual with a proven track record in marketing, particularly within the fintech sector, to make a significant impact. The successful candidate will be responsible for developing and executing innovative marketing strategies to drive brand awareness, customer acquisition, and product engagement.

Responsibilities
• Develop and implement comprehensive marketing strategies to promote our fintech products and services.
• Conduct market research to identify opportunities and trends, and to create effective marketing campaigns.
• Drive customer acquisition and retention through various channels, including digital marketing, content creation, social media, email campaigns, and traditional marketing.
• Collaborate with the sales and product development teams to ensure alignment with marketing strategies and product launches.
• Work closely with product team to understand product features and benefits, and effectively communicate them to the audience.
• Analyze and report on marketing metrics to measure the effectiveness of campaigns and initiatives.
• Develop and manage marketing budgets to ensure the most efficient use of resources.
• Allocate resources effectively across various marketing channels to maximize ROI
• Stay up-to-date with the latest trends and best practices in fintech marketing.

Requirements
• Demonstrated ability to develop and execute successful marketing strategies.
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven thinking.
• Ability to work effectively in a fast-paced, dynamic environment.
• Creative thinker with a passion for innovation.
• Minimum years’ experience in marketing, preferably within the fintech industry (add advantage)
• Strong understanding of fintech products and services.