Marketer

Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
Creating editorial and content creation calendars for various media platforms and outlets
Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
Producing a brand style guide that best captures the company or client’s voice and mission
Helping team leads set, allocate and monitor the budget of each project
Meeting with clients to discuss brand guidelines, goals, budget and timelines
Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary