Hubspot CRM and Marketing Analyst

What to Expect in this Role

Develop and manage our HubSpot instances (with particular attention to Sales and Marketing Hubs)
Work to connect and drive Sales and Marketing alignment, with close collaboration with Revenue Operations and Sales Leadership
Work with teams to define key marketing metrics and manage the process of building visually appealing and easy-to-understand reports and dashboards to determine overall marketing performance, improve campaign effectiveness, and drive business decisions with real-world data
Monitor and maintain data quality in HubSpot (or between HubSpot and MSFT Power Platform), working with teams to append data as needed to improve segmentation and targeting
Enhance and administer lead scoring and automation to ensure the right person gets the right interaction at the right time, and Sales/SDRs know how to use MQLs to drive ISMs/Pipe
Evaluate, select, deploy, and customize new technology to drive lead generation, qualification, and closed teams
Ensure processes are streamlined, designed, documented, understood, and followed in a way that minimizes bad or incomplete data
Manage marketing database, lead routing, lead enrichment, lead quality, attribution, scoring, and reporting
Create forecasts and build dashboards for Sales, Marketing, and Customer Success teams to easily understand the health of the business, and identify opportunities and create strategies to help them hit their goals
Partner closely with Marketing, Sales, and Customer Success leaders and their teams, providing insight and foresight to these teams
Establish high levels of quality, accuracy, and process consistency in planning, forecasting, and budgeting approaches
Who You Are

4+ years of HubSpot experience with a strong understanding of customized implementation, migrations, and integrations (using Apis)
Strong marketing/sales/business operations or revenue operations knowledge in a high-growth SaaS environment
Proven ability to identify and lead growth-enabling initiatives for SMBs and/or Enterprise-level businesses and an understanding of the specific challenges they face
Hands-on experience helping to architect and deploy complex technical solutions to teams
Strong knowledge of the sales pipeline and sales process, forecasting, and trends analysis
Direct experience executing multi-channel strategies, along with a strong grasp of the sales and marketing lifecycles
Ability to map out and organize the process for managing Leads between Marketing and Sales departments
Experience architecting and managing revenue systems from the ground up - CRM, Marketing Automation, reporting, dashboarding, and workflow skills
Strong attention to detail with experience in using data/ analytics to drive strategic decision-making
Good understanding of a B2B Software pipeline management, sales cycle, and customer journey with associated metrics
MBA in Marketing
BS/BA in Math, Economics, Computer Science
Your Skillset

Expert-level HubSpot Sales and Marketing Admin Capabilities
Advanced Workflows Knowledge
Experience with the HubSpot & API Integrations (Jira, MS Teams, Power Platform)
Field Creation and Administration
Data Modeling for Custom Objects
Understanding of HubSpots API
Experience with Data Migration and Mapping, sequences implementation, and 3rd party app integrations
HubSpot Certifications and Experience in: Marketing Hub, Sales Hub, Services Hub, Operations Hub
Quick learner, self-motivated, resourceful, and big-picture problem solver
Excellent written and verbal communication skills
Strong project and account management skills
Direct customer-facing experience as a project lead
Impeccable organizational skills and attention to detail
Excellent time management skills with a proven ability to meet deadlines
Able to work autonomously, but also be collaborative with teammates
Agency experience is nice to have
Ability to simultaneously manage multiple projects in a fast-paced environment, and properly delegate tasks/manage timelines and expectations appropriately
Align to our core values (check out our website to make sure you're on board!)
High proficiency in Microsoft 365 suite.
Some experience with using SharePoint document Sharing - is a plus
Excellent communicator with astute Jira project management skills.
Collaborative, flexible, and motivated individual with a commitment to excellence.
HubSpot CRM + Confluence App for Team