Retail Marketing Manager

Our client in the maufacturing sector seeks to hire for the role of a Retail Marketing Manager.

Qualifications:

BSC/HND in Marketing, Business Administration, or related field
MBA qualification preferred.
Minimum of 8 years of retail marketing experience, preferably in the consumer electronics industry.
Proven track record of developing and executing successful retail marketing campaigns and promotions.
Excellent communication, negotiation, and relationship-building skills.
Analytical mindset with the ability to interpret data and metrics to drive informed decision-making.
Proficiency in Microsoft Office Suite; experience with marketing analytics tools preferred.
Key Responsibilities:

Developing and implementing comprehensive retail marketing strategies aligned with overall business objectives.
Collaborating with cross-functional teams including sales, product management, and creative services to create compelling retail marketing campaigns and promotions.
Conducting market research and analysis to identify consumer trends, competitive landscape, and retail opportunities.
Managing relationships with retail partners, including negotiations, co-op advertising programs, and joint promotional activities.
Overseeing the creation and production of retail marketing materials, including POS displays, signage, and promotional materials.
Monitoring and analyzing the performance of retail marketing initiatives, leveraging data and analytics to optimize campaign effectiveness.
Drive retail channel growth through innovative marketing tactics, including digital marketing, social media, and influencer partnerships.
Stay abreast of industry trends, emerging technologies, and best practices in retail marketing to continually improve strategies and tactics.
Managing retail marketing budgets, ensuring efficient allocation of resources to maximize ROI.
Providing regular reporting and insights to senior management on retail marketing performance, highlighting successes, challenges, and opportunities for improvement.