Digital Marketer

Job Summary:
The Digital Marketer will be responsible for developing, implementing, and managing online marketing strategies to promote Telairvision's products and services. The ideal candidate will have a strong grasp of current marketing tools and strategies, be able to
lead integrated digital marketing campaigns from concept to execution, and measure their success.

Key Responsibilities:
1. Digital Marketing Strategy:
o Develop and implement a comprehensive digital marketing strategy to
increase brand awareness, drive traffic, and generate leads.
o Define and track key performance indicators (KPIs) for digital marketing
efforts.

2. Content Creation and Management:
o Create, curate, and manage digital content across all digital channels,
including websites, blogs, social media, and email campaigns.
o Collaborate with the design and content teams to produce high-quality content
that aligns with brand guidelines and marketing goals.

3. SEO and SEM:
o Optimize website and content for search engines (SEO) to improve organic
search rankings.
o Plan and execute pay-per-click (PPC) campaigns, including keyword research,
ad creation, and performance analysis.

4. Social Media Management:
o Develop and implement social media strategies to increase engagement and
grow our online community.
o Monitor social media channels and respond to customer inquiries and
comments in a timely manner.

5. Email Marketing:
o Design and execute email marketing campaigns, including newsletters,
promotional offers, and automated workflows.
o Segment email lists based on customer behavior and preferences to improve
targeting and effectiveness.
6. Analytics and Reporting:
o Track and analyze website traffic, social media engagement, and campaign
performance using tools such as Google Analytics.

o Provide regular reports and insights to management, highlighting areas for
improvement and opportunities for growth.

7. Budget Management:
o Manage the digital marketing budget, ensuring all campaigns are cost-
effective and deliver a positive return on investment (ROI).

8. Stay Updated:
o Keep up-to-date with the latest digital marketing trends, tools, and best
practices.
o Suggest and implement new digital marketing strategies to stay ahead of the
competition.

Qualifications:
 Bachelor’s degree in Marketing, Communications, Business, or a related field.
 Proven experience as a Digital Marketer or similar role.
 In-depth knowledge of various digital marketing channels, including SEO, SEM,
social media, email marketing, and content marketing.
 Proficiency in digital marketing tools such as Google Analytics, Google Ads,
Facebook Ads Manager, and email marketing platforms.
 Strong analytical skills and ability to interpret data to make informed decisions.
 Excellent written and verbal communication skills.
 Creative thinking and problem-solving abilities.
 Ability to work independently and as part of a team.