Marketing Manager

Job Brief

A Marketing manager's responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material for fragrance and beauty is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

A Marketing Manager helps to build and maintain a strong and consistent brand through a wide range of online and offline marketing channels for both Fragrance and Beauty Brands housed in Essenza.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door (Stores and Website and Social Platforms).
• Establish a marketing calendar -plans as well as plans of Brand partners while serving as a marketing contact for these brand partners
• Deploy successful marketing campaigns and in-store events and own their implementation from idealisation to execution.
• Serve as marketing contact for brand partners.
• Experiment with a variety of organic media communication channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis of these channels.
• Collaborate with different departments to strategize and execute all promotional activities.
• Produce valuable and engaging content for our website blog and social platforms that attract and convert our target groups.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis.
• Develop and execute influencer marketing strategies.

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
• Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
• Analyse consumer behavior and adjust email and advertising campaigns accordingly.

Job fulfilment
• Monthly campaigns – In line with brand strategy to stay on the foremost thoughts of consumers.
• Plan and prepare one month to campaigns with respective departments.
• Build on secondary moments - to ensure an activity is running the entire month in-store.
• Marketing Initiatives and Strategies - Scheduling annual Brand Plans/Trade Plans in collaboration with respective departments.
• Customer loyalty - Instilling our brand identity in consumers by building on their loyalty through the loyalty program and developing other channels to reward customers.
• Advertising - Work with respective departments to ensure consumers are reached through the right channels depending on the campaign.
• Building on our social influence - Partnering with the right influencers, and building our influencer database.
• Digital up skilling - Working with digital marketers to build on interactive social media activities.
• Events - planning and executing events as needed by the Brand.
• Corporate Social Responsibility (CSR) .
• Custodian of brand relationship – value-driven approach (going the extra mile).
• Decorations – Animating the stores to celebrate key moments.
• Monthly Reports – Marketing Performance and Marketing expense reports.

Requirements and skills
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate.
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Knowledge and experience in the Beauty Retail Industry is Mandatory.