Brand Manager

A company in Port Harcourt, Nigeria is hiring to fill the role of a Brand Manager. The Brand Manager will be responsible for developing and executing marketing strategies to enhance the brand image, increase market share, and drive revenue growth.

Job Description:
- Develop and implement comprehensive brand strategies to achieve business objectives and strengthen the brand's market position.
- Conduct market research and competitive analysis to identify opportunities and challenges for the brand.
- Define and communicate the brand’s value proposition, target audience, and key messaging.

- Collaborate with product development teams to ensure brand alignment in new product launches and existing product improvements.
- Oversee the creation and implementation of marketing campaigns for product launches and promotions.
- Plan and execute multi-channel marketing campaigns, including digital, social media, print, and in-store promotions.
- Manage relationships with advertising agencies, media partners, and other external vendors to ensure consistent brand messaging.
- Monitor and analyze campaign performance, using insights to refine marketing strategies and improve ROI.

- Develop and maintain a strong, cohesive brand narrative across all communication channels.
- Coordinate public relations efforts to enhance brand visibility and reputation.
- Serve as a brand ambassador, ensuring all internal and external communications reflect the brand's values and vision.

- Develop and manage the brand marketing budget, ensuring effective allocation of resources.
- Track spending against budget and report on financial performance.

- Work closely with sales, product, and customer service teams to ensure brand consistency and alignment across all customer touchpoints.
- Collaborate with internal teams to align brand strategies with overall business goals.
- Analyze brand performance metrics and KPIs to assess the effectiveness of branding efforts.
- Provide regular reports and presentations to senior management on brand strategy progress and market trends.

Qualifications:

- Bachelor’s degree in marketing, Business Administration, or a related field; master’s degree preferred.
- 3-5 years of experience in brand management, marketing, or related roles.
- Strong understanding of marketing principles, branding strategies, and consumer behavior.
- Excellent communication, presentation, and leadership skills.
- Proficiency in digital marketing tools and analytics platforms.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Key Skills:

- Strategic thinking and creativity.
- Strong analytical and problem-solving abilities.
- Excellent project management and organizational skills.
- Ability to build and maintain relationships with internal and external stakeholders.
- Strong attention to detail and ability to work under tight deadlines.
- Salary range: 150,000 - 200,000