Social Media Manager

Job Title: Social Media Manager
Location: Ikeja, Lagos
Job Type: Full Time
Sector: Medicals

Job Brief
We are looking for a dynamic and value-adding Social Media Manager, who will contribute and develop our Social Platforms with compelling content.

Requirements
Developing content for blogs, articles, product descriptions, social media, and the company website
Proofread, Managed/monitored the company's day-to-day social media platforms such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, TikTok, and YouTube, adapting content to suit different channels and owned properties ensuring that all content and deployment are aligned to the brand goal.
Track, measure, and analyze the performance of paid social campaigns across platforms like Facebook, Instagram, and YouTube, among others.
*Gather feedback from customers or prospects and share it with internal teams (Hr and Fleet)
*Ensure high levels of campaign performance, client satisfaction, and retention are delivered against KPIs
*Creating compelling headlines and body copy that will capture the attention of the target audience.
*Identifying customers’ needs and recommending new content to address gaps in the company's current content
*Create frequent reviews and reports with sales and financial data
*Collaborate with team members to achieve better results
*Optimize campaigns – Google Ads, and Facebook ads to ensure maximum reach and frequency at a reduced cost.
*Execute projects with the team to create daily content
*Conducting in-depth research on industry-related topics in order to develop original content. Campaigns
*Form key relationships with influencers across the social media platforms

Other Responsibilities
Cultivate an understanding of how all digital channels work together to deliver a holistic media plan
Create original digital strategies and content while managing paid media campaigns across a variety of channels including but not limited to display, paid search, earned media, and socials
Undertake audience research
*Manage and facilitate social media communities by responding to social media posts and developing discussions
*Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
*Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
*Negotiate/close deals and handle complaints or objections
*Editing and polishing existing content to improve readability.

Requirements
Must have an understanding of SEO
Must know how to handle a WordPress-based website
Must have the depth of knowledge on how to draw traffic to a website
Must be social media savvy. Must understand Facebook, Twitter, Linkedin and Instagram

Qualification
Minimum of 3 years in Social Media, Content Creation, and Digital Marketing
Bachelor’s Degree/HND in Media or other related disciplines

Salary 80k-100k