Digital Marketing Specialist (Retail)

We are recruiting to fill the position below:
Job Title: Digital Marketing Specialist (Retail)
Location: Ikeja, Lagos
Employment Type: Full-time
Job Description
• As an Digital Marketing Specialist, you will play a crucial role in managing and optimizing our online sales channels.
• You will be responsible for developing and implementing strategies to increase sales, enhance customer experience, and drive overall growth.
• Your expertise will be key in analyzing market trends, managing product listings, and improving website performance.
Responsibilities
• Develop and execute digital marketing and e-commerce strategies to drive online sales and growth.
• Manage product listings, ensuring accuracy and optimization for search engines.
• Analyze market trends and competitor activity to identify opportunities for growth.
• Collaborate with marketing, design, and IT teams to enhance website functionality and user experience.
• Monitor and report on key performance metrics, making data-driven decisions to improve performance.
• Implement best practices to improve search engine rankings and visibility.
• Oversee online advertising campaigns, including PPC and social media ads.
• Stay updated on the latest digital Marketing and e-commerce trends and technologies.
Requirements
• Proven experience in online marketing and e-commerce management, with a strong portfolio showcasing your work.
• Bachelor's degree in Business, Marketing, digital marketing or a related field (preferred).
• Deep understanding of e-commerce platforms.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent project management skills, with the ability to manage multiple tasks simultaneously.
• Strong communication and collaboration skills.
• Creative problem-solving abilities and a proactive attitude.