Content/PR Manager

Lagos, Lagos

Posted 5 days ago

Company:: Eazipay
Company Description:: Eazipay provides payroll solutions to businesses and has other offerings that help businesses thrive. Our purpose as a company is to support the growth of individuals and businesses by improving their productivity and creating opportunities for prosperity. At Eazipay, we provide a positive, supportive, and inclusive work environment that values staff welfare, contributions, and growth. We encourage continuous learning and reward valuable contributions. We are fast-paced and on a mission to contribute to tripling Africa’s middle class by 2050, one country at a time. We are inviting you to be a key player in this exciting journey!
Contract Type:: Full Time
Experience Required:: 3 to 4 years
Education Level:: Bachelor
Number of vacancies:: 1

Job Description

Job Summary
We are seeking a dynamic and strategic Content/PR Manager to lead our content and public relations efforts. This role will be responsible for shaping our brand narrative, developing compelling content, and managing media relationships to enhance visibility and engagement. The ideal candidate is a skilled storyteller, media-savvy, and experienced in driving brand reputation through strategic communication.

Key Responsibilities:
1. Develop and execute a content strategy aligned with brand goals and audience needs.
2. Create, edit, and manage high-quality content, including blogs, press releases, social media posts, and thought leadership pieces.
3. Oversee content calendars to ensure consistency in messaging and brand tone.
4. Collaborate with designers and other team members to create engaging multimedia content.
5. Build and maintain strong relationships with journalists, influencers, and media outlets.
6. Craft and distribute press releases, media pitches, and corporate announcements.
7. Monitor media coverage and industry trends to identify PR opportunities.
8. Handle crisis communication and reputation management when necessary.
9. Develop key messaging and positioning for our brands across different channels.
10. Represent the company at industry events, conferences, and media interactions.
11. Track content and PR performance using analytics tools and prepare reports with insights.
12. Measure brand sentiment, media reach, and engagement metrics to refine strategies.
13. Continuously optimize content and PR strategies based on data and audience feedback.

Key Requirements:
1. Proven experience in content marketing, public relations, and corporate communications.
2. Strong writing skills and experience with storytelling.
3. Established media relationships and experience in handling press outreach.
4. Proficiency in content management systems, social media platforms, and PR tools.
5. Strong analytical skills with the ability to measure and report on content/PR effectiveness.
6. Experience in fintech or finance will be advantageous.
7. Knowledge of SEO, digital marketing, and audience engagement strategies.
8. Crisis communication experience is a plus.
9. A BSc (2:1) in Communications, Marketing, Public Relations, or a related field from a reputable university.