Digital Marketing Officer
Lagos, Lagos
Posted 3 days ago
- Company:
- Plugz Strategic Services
- Company Description:
- Plugz strategic services is a marketing communications agency with deep ties in technology as well. We are one of Africa's strongest marketing agencies. Having catered for for over 100 brands within the shores of Africa
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor
- Number of vacancies:
- 1
Job Description
Are you a digital marketing powerhouse with a flair for captivating international audiences? Do you possess advanced design, copywriting, and video editing skills, and know how to create content that converts? If you're a results-driven, globally-minded digital marketer, we want you!
About Us:
We're a dynamic and expanding agency specializing in providing cutting-edge digital and brand solutions to a diverse clientele, including a growing portfolio of international clients. We're seeking a highly skilled and creative Digital Marketer to spearhead our global digital marketing efforts.
The Role:
We're looking for a Digital Marketer who can not only manage our online presence but also drive significant growth by attracting and engaging foreign clients. This role demands a unique blend of strategic thinking, creative execution, and a deep understanding of international digital marketing trends.
Responsibilities:
* Develop and execute comprehensive digital marketing strategies targeting international markets.
* Identify and penetrate new foreign client segments through targeted digital campaigns.
* Create compelling and culturally relevant content that resonates with diverse audiences.
* Design visually stunning graphics and marketing materials for various digital platforms.
* Produce high-quality video content for social media, websites, and advertising campaigns.
* Write persuasive and conversion-focused copy for ads, landing pages, and email campaigns.
* Manage and optimize online advertising campaigns (e.g., Google Ads, social media ads) for international reach.
* Conduct thorough keyword research and implement SEO strategies for global search visibility.
* Analyze website traffic and campaign performance using Google Analytics and other tools, providing detailed reports and actionable insights.
* Stay up-to-date with the latest digital marketing trends and technologies, particularly those relevant to international markets.
* Manage social media accounts, fostering engagement and building a strong global online community.
* Lead generation through multiple digital channels, with a focus on foreign client acquisition.
* Collaborate with sales and creative teams to ensure cohesive global marketing efforts.
Qualifications:
* Proven experience in a Digital Marketing role with a strong focus on international markets.
* Demonstrated ability to attract and secure foreign clients through digital marketing initiatives.
* Advanced skills in graphic design, video editing, and copywriting.
* Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
* Proficiency in Google Analytics, Google Ads, and other relevant digital marketing tools.
* Strong understanding of international business practices and cultural nuances.
* Excellent written and verbal communication skills in English, and ideally, fluency in additional languages.
* Analytical and data-driven mindset with a focus on conversion optimization.
* Ability to work independently and as part of a global team.
* Strong organizational and time-management skills.
* A portfolio showcasing successful international digital marketing campaigns.
Key Attributes:
* Global mindset and cultural sensitivity.
* Exceptional creative and design skills.
* Persuasive copywriting and video editing proficiency.
* Results-oriented and data-driven, with a focus on conversion.
* Strong analytical and problem-solving skills.
* Proactive and self-motivated, with a passion for international digital marketing.
What We Offer:
* Opportunity to work on exciting global projects.
* Chance to significantly impact the company's international growth.
* Professional development and growth opportunities.
* A collaborative and supportive global team environment.