Digital Design & Brand Specialist

About Welcome2Africa International (W2A)

Welcome2Africa International (W2A) is a leading trade and investment facilitation firm committed to transforming Africa’s real sectors by bridging local opportunities with global investors. Through events, trade facilitation, research, and consulting, we help shape Africa's economic landscape. As we expand, we are seeking a creative, fast-paced, and versatile Digital Design & Brand Specialist to power the visual storytelling of our mission.

Position Overview

We’re looking for a highly skilled and driven design professional to own W2A’s visual identity across digital and print channels. You must be passionate about branding, capable of producing high-quality designs under tight deadlines, and willing to contribute proactively to brand evolution. If you're a visual communicator who can transform strategy into impactful visuals, we want to hear from you.

Core Responsibilities
1. Brand Identity Development
Maintain and enhance a consistent brand identity across all platforms.

Design logos, color palettes, typography, branded templates, and visual guidelines.
Produce materials such as brochures, presentations, business cards, and branded souvenirs.
Periodically audit and refine existing brand assets.

2. Digital & Print Graphic Design

Design graphics for W2A website, social media, newsletters, and marketing campaigns.
Create high-impact visuals for events: banners, posters, stage backdrops, and publications.
Ensure all assets are optimized for specific formats and platforms (print and digital).

3. Visual Content Collaboration

Work with the communications and growth teams to design visuals for campaigns.
Collaborate with other departments to ensure alignment with brand goals.
Provide creative input that supports and enhances campaign strategies.

4. Website and Digital Presence

Support the redesign and upkeep of the W2A website from a visual design perspective.
Design engaging infographics, research visuals, and multimedia elements.
Ensure brand consistency across all digital touchpoints.

5. Innovation & Trend Research
Stay informed about design trends, digital innovation, and competitors’ branding approaches.
Propose new ideas to elevate W2A’s visual engagement and visibility.

Requirements

Minimum of 2–4 years' experience in graphic design or branding (agency or in-house).
Strong portfolio showcasing digital design (link required).
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, etc.
Working knowledge of UI/UX principles is an advantage.
Strong sense of layout, typography, and color theory.
Excellent time management and ability to handle high-volume design tasks under pressure.
Must reside in Abuja and be available for in-person interview and design assessment.

Bonus Skills

Basic video editing or motion graphics skills.
Familiarity with content management systems (e.g., WordPress).
Experience with trade/investment or development sector branding.
Competitive salary: ₦150,000 monthly plus performance incentives (Salary is negotiable and commensurate with experience.

Comprehensive health coverage (HMO).
13th-month performance bonus.
Performance based pay and bonuses
Free Mental Health checks
Learning and Development: Sponsored professional development training, workshops, and international exposure.

Growth opportunities: Direct involvement in expansion plans and the opportunity to shape W2A’s revenue strategy.
Access to global platforms and partnerships through trade and investment events across Africa and Europe.
Supportive, impact-driven work environment.
Kindly attach the Link to your portfolio below (Compulsory)

How to apply
To apply for this position, please follow these steps:
1. Ensure you're based in Abuja and available for a physical interview.
2. Review the full job description and requirements via the link below.
3. Complete the application form and submit it through the same link.
Note: Shortlisted candidates will be invited for a physical interview, and may be required to complete an
assessment as part of the selection process.