Marketing Manager

About Realbet
Realbet.ng is the first Betting Exchange in Nigeria, offering a groundbreaking mix of your traditional sportsbook and prediction market betting pools. Our innovative Betting Exchange allows users to bet against each other, set their own odds, or match existing ones in a peer-to-peer betting model. This gives full control to the bettor.
Our business is unique, the first in Nigeria and we are now positioned for growth.

Job Summary
As such, we are seeking a highly motivated, innovative, and results-driven Marketing Manager to develop and execute comprehensive marketing strategies that support the intended business growth, increase brand visibility, and strengthen customer loyalty. The ideal candidate will possess deep expertise in digital marketing, brand communication, and campaign management. Experience in the betting, gaming, or entertainment industry is highly desirable but not mandatory.

Key Responsibilities
Campaign Development & Management
• Conduct market research and customer insights analysis to inform strategic initiatives and identify new opportunities for growth.
• Plan and execute multi-channel marketing campaigns, including digital, print, outdoor, and experiential activations.
• Build brand awareness through compelling storytelling, consistent messaging, and innovative brand-building strategies.
• Develop and manage partnerships, sponsorships, and promotional collaborations to strengthen market presence and expand reach.
Digital Marketing & Analytics
• Lead all digital marketing efforts, including SEO, SEM, email marketing, display advertising, affiliate marketing, and influencer campaigns.
• Analyze and optimize campaign performance using KPIs to ensure maximum effectiveness and efficiency.
• Monitor market trends, competitor activities, and consumer behavior to proactively adapt marketing strategies.
• Implement customer loyalty programs, special promotions, and rewards initiatives to foster long-term engagement and increase lifetime value.
Regulatory Compliance
• Ensure that all marketing activities and advertising materials comply with Nigerian regulatory and advertising standards, especially as related to the betting industry.
• Coordinate with legal and compliance teams to secure necessary approvals and maintain adherence to industry best practices.

Requirements
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA or relevant advanced degree is an added advantage.
• Minimum of 2–5 years of proven experience in a senior marketing role, preferably within the betting, gaming, entertainment, or technology sectors.
• Strong background in creating marketing budgets, marketing calendars, and setting measurable marketing targets.
• Deep expertise in planning and executing both offline and online marketing campaigns.
• Excellent grasp of digital marketing channels, tools, analytics, and best practices.
• Ability to thrive in a dynamic, fast-paced startup environment with a proactive and adaptable mindset.
• Proficiency in tools such as Google Analytics, Meta Ads Manager, CRM platforms, SEO tools, and related software.

Why Join Realbet?
• Opportunity to lead transformative marketing initiatives in a rapidly expanding and innovative sector.
• Work in a dynamic, creative, and collaborative environment with a passionate team.
• Competitive remuneration and performance-based incentives.
• Be a key player in shaping the future of online betting in Nigeria and beyond.

Interview Preparation
• Navigate the portal at realbet.ng to understand the scope of services and general marketing requirements.
• Check all our social media handles and note any areas of improvement and how best to use each as a marketing channel.
• Visit our blog and other external sources with regards to our online reputation and how best it can be managed.