Digital marketing specilaist

EasyWin Lotto NG is seeking a creative and data-driven Digital Marketing Specialist to lead our online marketing efforts. The ideal candidate will have a strong understanding of social media marketing, paid advertising, and content strategy with a proven ability to drive online engagement, user acquisition, and conversions.

You will be responsible for managing digital campaigns across platforms, analyzing performance metrics, and optimizing content and ad strategies to grow our brand presence and customer base.

Key Responsibilities:

Plan and execute social media marketing campaigns across platforms (Facebook, Instagram, X, etc.)

Manage and optimize paid ads (Google Ads, Meta Ads, etc.) to maximize ROI

Develop and implement effective content strategies aligned with brand goals

Track, measure, and report performance of all digital campaigns using analytics tools

Drive engagement, conversions, and lead generation through compelling content and targeted campaigns

Collaborate with creative, tech, and product teams to align messaging and strategy

Stay up to date with trends and best practices in digital marketing and iGaming

Requirements:

2–4 years of proven experience in digital marketing or similar role

Strong expertise in social media marketing and paid advertising

Solid understanding of content planning, audience targeting, and campaign analytics

Proficient in digital tools such as Meta Business Suite, Google Ads, Google Analytics, and Canva

Excellent communication, creativity, and analytical skills

Experience working in gaming, entertainment, or betting/lotto industries is a plus