Content Creator / Social Media Manager

Your Role:

- Develop and implement a comprehensive social media strategy that aligns with the company's marketing goals and brand identity.
- Identify target audiences and create content that resonates with them, increasing engagement and brand affinity.
- Create high-quality, engaging, and relevant content which includes text, images, and videos, for our various social media channels on Facebook, Instagram, WhatsApp, Google and with time; Twitter, LinkedIn, and TikTok.
- Collaborate with the design team to produce visually appealing graphics, and any other multimedia content.
- Schedule and publish content, ensuring a consistent posting schedule that optimizes engagement and reach.
- Monitor and engage with followers, responding to comments, messages, and mentions in a timely and authentic manner.
- Foster a sense of community with followers by initiating and participating in conversations, polls, and other user-generated content topics.
- Use social media analytics tools to track performance metrics and derive insights into content effectiveness, audience growth, and engagement trends.
- Prepare regular reports on key performance indicators (KPIs) and use the data to refine and optimize strategies.
- Plan and execute paid social media advertising campaigns, monitoring their performance and adjusting strategies as needed.
- Manage budgets effectively to maximize ROI on social media advertising spend.
- Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms.
- Recommend and implement innovative strategies to keep the brand ahead of the curve.
- Identify and collaborate with influencers, partners, and relevant industry accounts to expand the brand's reach and visibility.
- Actively monitor social media channels for any potential PR crises and respond appropriately to mitigate negative impacts.
- Ensure that all social media content is consistent with the brand's voice, style, and messaging.

Required Skills:
Certifications in Digital Marketing, Social Media Marketing (or equivalent work experience).
- Proven experience as a Social Media Manager or in a similar role.
- Strong understanding of various social media platforms, their algorithms, and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and a keen eye for visual design.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Strong organizational and time-management skills.
- Ability to work effectively in a collaborative team environment.
- Experience with social media paid advertising