Business Development Officer

Our client, a consulting company is seeking to employ a self-motivated BUSINESS DEVELOPMENMT OFFICER to join their team. In this role, he/she will be involved in maintaining a brand’s online/offline presence and sales by working on various marketing campaigns and seeking partnerships with potential clients.
POSITION SUMMARY
• As a business development officer, you'll identify new business opportunities in order to generate revenue, improve profitability and help the business grow.
• Your work can involve careful strategic planning and positioning in the appropriate markets, or enhancing the operation of the business, position or reputation in some way.
• You are also responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns this includes researching, strategizing with other professionals and creating content for successful campaigns.
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets.
• Seek out the appropriate contact in an organisation.
• Generate leads and cold call prospective customers.
• Meet with customers/clients face to face or over the phone.
• Foster and develop relationships with customers/clients.
• Understand the needs of your customers and be able to respond effectively with a plan of how to meet these.
• Think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business.
• Work strategically - carrying out necessary planning in order to implement operational changes.
• Draw up client contracts - depending on the size of company, this task may be completed by someone else or agreements may not be as formal.
• Have a good understanding of the businesses' products or services and be able to advise others about them.
• Ensure staff are on board throughout the organisation and understand the need for change and what is required of them.
• Train members of your team, arranging external training where appropriate
• Discuss promotional strategy and activities with the marketing department.
• Liaise with the finance team, warehousing, and logistics departments as appropriate.
• Seek ways of improving the way the business operates.
• Attend seminars, conferences and events where appropriate.
• Keep abreast of trends and changes in the business world.
• Devising strategies to drive online traffic to the company website.
• Collaborate and support various business units to create landing pages and optimize user experience.
• Develop growth strategies and plans on how to generate revenue for different arm of the Business digitally.
• Manage and maintain the social media presence across all channels (Facebook, LinkedIn, Instagram, WhatsApp, Twitter, YouTube) including keeping best practices in mind.
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Optimize content for the website and social media platforms.
• Ensure that the brand message is consistent in line with the groups vision, mission and value.
• Respond to enquiries and maintaining contact with clients, students via email, telephone, WhatsApp and on social media.