Digital Marketing Executive

We are looking for A Digital Marketing Executive to handle digital communications across a range of digital platforms towards connecting and communicating with existing and new customers via websites, email, newsletters, social media, mobile applications and search engines using Key Performance Indicators (KPIs) to measure marketing campaign performances and track specific metrics to determine their level of success.

Roles and Responsibilities
1. Create and document an acceptable digital marketing structure and campaigns
2. Ensure consistency in the brand messaging.
3. Prepare emails and newsletters to old and new customers.
4. Launch promotional offers and events to attract new and maintain old customers.
5. Optimise the Business Website to increase traffic.
6. Conduct regular audits for social media, Google and website marketing performance.

Requirements:
1. Excellent writing skills and verbal communication abilities.
2. Attention to details and ability to multitask and manage multiple projects
3. Be highly proficient with the best practices and use of social media marketing tools and platforms
4. Strong ability to track marketing metrics and analyse digital data to measure marketing success
5. Up-to-date knowledge of digital marketing trends and developments.
6. Be creative in devising informative, engaging and motivational developments
7. Proven previous digital marketing experience on social media platforms.
8. Ability to use SEO, SEM and marketing Databases for promotional purposes
9. Understanding of landing pages optimization, user funnels and A/B testing
10. Proficient in using website analytical tools, Ad serving tools, Google Ads and Marketing Software
11. Basic Programming Experience in HTML, CSS and JavaScript is an added advantage
12. Must possess a Minimum of an Ordinary National Diploma, OND, Certificate or its equivalent
13. Must not be more than 35 years of age.