Social Media Officer

- Develop and execute strategies to reach target audiences, build brand presence, and drive engagement.
- Collaborate with the marketing team to align social media initiatives with overall marketing objectives
- Create compelling content for social media channels, including posts, stories, videos, and graphics.
- Curate user-generated content, industry news, and trends to maintain a relevant social media presence.
- Monitor platforms, engage with followers, and respond to comments and messages.
- Manage online communities related to events and industry discussions.
- Plan and execute campaigns, contests, and promotions to drive awareness and conversions.
- Utilize advertising, influencers, and analytics tools to optimize performance.
- Track key metrics like engagement rates, reach, and conversions.
- Prepare reports and recommendations based on data analysis.
- Monitor online mentions and feedback, responding promptly to inquiries and complaints.
- Implement crisis communication strategies to uphold brand integrity.