Social Media Manager

Key Responsibilities:
Create and implement a comprehensive social media strategy that aligns with our brand objectives and target audience.

Develop content calendars to ensure consistent and engaging social media activity.

Design and produce high-quality content, including graphics, photos, videos, and copy, tailored to each social media platform.

Collaborate with the team to generate ideas for promotional campaigns, special offers, and events.

Monitor and respond to comments, messages, and reviews across all social media channels in a timely and professional manner.

Engage with our audience through interactive content, contests, and user-generated content to foster a sense of community.

Track, analyze, and report on social media performance metrics, including engagement, reach, and conversion rates.

Use data insights to adjust strategies and improve content effectiveness.

Maintain a consistent brand voice and image across all social media platforms.

Stay updated on industry trends, competitor activity, and social media best practices to keep our content fresh and relevant.

Work with the marketing team to align social media efforts with broader marketing campaigns and goals.

Coordinate with salon and spa staff to feature services, promotions, and client testimonials.

Optimize ad spend and creative to maximize ROI and achieve campaign objectives.

Qualifications:
Bachelor’s degree, HND

Proven experience as a Social Media Manager or similar role, preferably in the beauty or wellness industry.

Strong proficiency in social media platforms (Instagram, Facebook, Twitter, TikTok, etc.) and tools like Canva.

Excellent writing, editing, and communication skills.

Creative mindset with a keen eye for design and aesthetics.

Ability to analyze data and make data-driven decisions.

Strong organizational and project management skills.

Knowledge of SEO, content marketing, and online advertising is a plus.