Digital Marketing Executive

Job Summary:

We are seeking a Digital Marketer to join our growing team. The ideal candidate will be responsible for
developing and implementing digital marketing strategies, managing campaigns, and driving customer
engagement through various digital channels. This role requires a deep understanding of digital marketing
trends, proficiency in analytics tools, and the ability to manage multiple projects effectively.

Key Responsibility/Technical Experience

 Plan and execute digital marketing campaigns
 Monitor, analyze and report on the effectiveness of marketing content
 Design and manage website content
 Find and target audiences
 Coordinate and manage the creation of all digital content, such as website, blogs, press releases,
and newsletters, infographics, videos, etc.
 Manage all social media channels while improving on KPIs: likes, shares, views, retweets, and followers
etc.
 Liaise with the customer service and Development development departments
 Suggest and implement direct marketing methods
 Suggest strategies and methods for improvement
 Regularly track and get insights into competitors’ strategies.
 Stay up-to-date with digital media technologies and the latest trends.
 Manage the company’s or organization’s social media communications.
 Maintain internal engagement and distribution of social media content & newsletters for the
organization.
 Write, edit, and distribute various types of content, including material for a website, press releases,
marketing material and other types of content that take the message to the public.
 Prepare and manage various campaign budgets.
 Work with other creative team members to produce content.
 Help make design choices (e.g., fonts and colors) for all content the company will use.
 Work on website SEO and SEM for improved search engine ranking and optimization.
 Creating and executing SMS and email-based marketing campaigns.
 Any other assigned role
 Must have prior working knowledge of Pay-Per-Click and Social Media Ads, Email Marketing,
Copywriting & Basic Design Skills