Brand and Social Media Specialist

We are looking for a dynamic and creative Branding and Social Media Specialist who is also proficient in content writing and creation to elevate our brand presence and engage our audience across various platforms. In this multifaceted role, you will develop branding strategies, manage social media channels, and create compelling content that resonates with our target audience.

Key Responsibilities
Branding:
Develop and implement branding strategies that align with the company’s vision and objectives.
Ensure brand consistency across all marketing channels and materials, adhering to brand guidelines.
Conduct market research to identify trends and consumer preferences that inform branding efforts.
Collaborate with cross-functional teams to integrate branding into product development and marketing initiatives.

Social Media Management:
Create and execute a comprehensive social media strategy to increase brand visibility and engagement.
Develop, curate, and manage high-quality content across all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
Monitor social media channels for trends, customer feedback, and interactions, responding promptly to inquiries.
Analyze social media performance metrics and generate reports to assess campaign effectiveness and inform future strategies.

Content Writing and Creation:
Produce engaging and informative content for various platforms, including blogs, articles, social media posts, and newsletters.
Collaborate with the E-commerce team to ensure content aligns with branding initiatives and marketing campaigns.
Conduct research to ensure content accuracy and relevance, incorporating SEO best practices where applicable.
Edit and proofread content to maintain high standards of quality and consistency in messaging.

Personal Attributes
Creativity: Ability to generate innovative ideas and develop unique branding strategies that stand out in a crowded market.
Strong Communication Skills: Excellent verbal and written communication skills to effectively convey brand messages and engage with the audience.
Attention to Detail: Meticulous in ensuring that all branding and content adhere to guidelines and maintain a high standard of quality.
Analytical Mindset: Capable of interpreting data and insights to inform decision-making and optimize campaigns.
Customer-Centric Approach: Understanding of customer needs and preferences, with a focus on delivering value and enhancing the customer experience.
Resilience: Capability to handle feedback and challenges constructively, using them as opportunities for growth.

Requirements
Bachelor’s degree in Marketing, Communications, English, or a related field.
4+ years of experience in branding, and social media management.
Proven track record or portfolio of creating successful branding strategies and engaging social media campaigns.
Strong writing, editing, and storytelling skills, with the ability to adapt tone and style for different audiences.
Proficiency in social media platforms, analytics tools, and content management systems.
Excellent attention to detail and a creative mindset.