Marketing and Growth Specialist

Location: Remote
Employment Type: Full-Time

About Us:
Kisha Immigration is a licensed Canadian immigration consulting company. We specialize in providing personalized guidance to individuals navigating the complexities of immigration, study abroad, and residency by investment. Our services empower clients to achieve their goals, offering expertise in admissions, visas, permanent residency, and settlement solutions. At Kisha Immigration, we pride ourselves on our innovative, client-centered approach, ensuring a seamless relocation and settlement experience.

Role Overview:
We seek an experienced and results-oriented Marketing and Growth Specialist to lead our content, social media, and digital marketing initiatives with strategic oversight. This role encompasses market research, stakeholder collaboration, and leadership to align our marketing efforts with business objectives, maximize brand equity, and drive sustainable growth.
The ideal candidate will excel in copywriting, social media strategy, email marketing, offline and digital marketing, and managing campaigns for digital products like courses and webinars. This position is pivotal in shaping our brand voice, engaging audiences, and driving growth across diverse channels.

Key Responsibilities:
● Content & Campaign Strategy:
1. Develop and execute multi-channel marketing strategies for social media, digital
products, and email campaigns.
2. Write persuasive and engaging copy for various channels, including email campaigns,
social media, blogs, and marketing materials.
3. Conceptualize and execute campaigns to promote digital products such as courses,
webinars, and events.

● Social Media Management:
1. Manage and expand Kisha Immigration’s presence on LinkedIn, YouTube, TikTok,
Instagram, Facebook, and Twitter.
2. Craft engaging content tailored to each platform and target audience, ensuring
consistency in branding and messaging.
3. Monitor and engage with online communities to boost brand loyalty and audience
interaction.

● Market Intelligence & Analytics:
1. Leverage AI tools to enhance content creation and campaign automation.
2. Conduct competitive analysis, and market gap analysis, and translate research findings
into actionable insights.
3. Analyze campaign performance metrics to optimize results and inform future
strategies.
4. Utilize SEO techniques to increase content visibility and drive organic traffic.

● Copywriting & Storytelling:
1. Write compelling, story-driven copy that resonates with diverse audiences and aligns
with the brand voice.
2. Create high-quality, persuasive marketing materials, from short-form ads to
long-form content.
3. Develop engaging narratives for courses, webinars, and other digital products.

● Project & Product Management:
1. Manage multiple marketing projects, ensuring on-time delivery and consistent
quality.
2. Collaborate with cross-functional teams to execute marketing plans for digital and
offline products, like courses and webinars.
3. Oversee the lifecycle of marketing campaigns, from ideation to execution and
evaluation.

● Branding & Vendor Management:
1. Oversee creative outputs, including graphics, photography, and promotional
materials.
2. Manage relationships with vendors and creative agencies for marketing activities.
3. Transform public visibility through innovative branding campaigns.

● Customer Insights & Value Proposition:
1. Integrate customer and cultural insights into marketing strategies.
2. Drive initiatives to secure growth and enhance customer value.

● Offline Marketing & Webinars:
1. Develop offline marketing strategies to complement digital efforts.
2. Organize and execute webinars with the team to engage target audiences.

● Thought Leadership Initiatives:
1. Create and execute plans for thought leadership content to build awareness and
credibility.
2. Produce various forms of marketing content, including interactive, direct marketing,
and executive presentations.

Qualifications and Skills:
● Proven experience in copywriting, content creation, and storytelling.
● Demonstrated expertise in social media and digital marketing strategy.
● Experience in marketing digital products such as courses and webinars.
● Proficiency in email marketing platforms and tools.
● Strong knowledge of AI tools for content creation.
● Excellent project management skills with the ability to handle multiple projects
simultaneously.
● Excellent product management skills.
● Knowledge of SEO, paid advertising, and analytics tools.
● Ability to analyze performance data and adjust strategies for optimal results.
● Strong communication, customer service, and negotiation skills.
● Bachelor’s degree in Business, Marketing, or a related field.

Why Join Us?
At Kisha Immigration, we value creativity, innovation, and collaboration. Join a team dedicated to positively impacting individuals, empowering them to achieve their dreams, and delivering exceptional services worldwide.