Content and Digital Marketing Specialist
Ikeja, Lagos
Posted today
- Company:
- Whoosh NG
- Company Description:
- Whoosh NG is a logistics business with one of the best operations processes, structure and outlook in the SME category in Lagos State. Having been in business for three years, Whoosh NG has fulfilled more than 20,000 deliveries locally and globally. However, Whoosh NG is evolving from the conventional business space to become a Logistics Technology Company.
- Contract Type:
- Full Time
- Experience Required:
- 1 year
- Education Level:
- Technical
- Number of vacancies:
- 1
Job Description
Key Responsibilities:
- Develop Digital Marketing Strategies
- Conduct market research, competitor analysis, and customer insights to identify opportunities and trends in the digital landscape. Use data to inform decision-making and optimize campaigns.
- Define and refine target audience segments based on demographics, behavior, interests, and preferences. Develop personalized marketing approaches for each segment.
- Create and oversee content strategies for various digital channels, including websites, social media, email marketing, blogs, and more. Ensure that content is engaging, valuable, and tailored to different audience segments.
- Implement Search Engine Optimization (SEO) best practices to improve website rankings and organic traffic. Plan and execute Search Engine Marketing (SEM) campaigns to drive targeted traffic and conversions.
- Manage social media platforms and create engaging social media campaigns. Monitor trends, respond to user engagement, and build a strong online community.
- Develop and execute email marketing campaigns to nurture leads, retain customers, and drive sales. Optimize email performance and ensure compliance with email marketing best practices and regulations.
- Plan and manage paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. Monitor performance, adjust budgets, and optimize for maximum ROI.
- Analyze user behavior and website performance to identify areas for improvement. Implement CRO strategies to increase website conversions and improve user experience.
- Track and analyze key performance metrics, providing regular reports on the effectiveness of digital marketing efforts. Use data insights to make data-driven decisions and continuously optimize campaigns.
- Keep abreast of the latest digital marketing trends, technologies, and best practices. Implement innovative strategies to stay ahead of competitors.