Digital Marketer

Job Title: Digital Marketer
Location: Victoria Island
Work Mode: Hybrid

Job Summary:

We are seeking a dynamic and creative Digital Marketer to lead strategic marketing initiatives in the entertainment industry. The ideal candidate will be responsible for developing and executing innovative marketing campaigns, driving audience engagement, and enhancing brand visibility across multiple platforms.

Responsibilities:
• Develop and execute comprehensive digital marketing strategies to promote entertainment events, productions, or content
• Plan and oversee multi-channel digital marketing campaigns, including digital, social media, Radio and TV
• Monitor industry trends, competitor activities and emerging marketing opportunities
• Use data analytics to measure marketing effectiveness and optimize future campaigns
• Maintain a consistent brand voice and identity across all marketing materials
• Collaborate with content director, designers and production team to develop compelling promotional content
• Manage social media strategy, including content planning, audience engagement and influencer partnerships
• Optimize digital advertising campaigns (google ads, social media ads, YouTube, etc.)
• Track digital trends and leverage new platforms to reach target audiences
• Work with PR and media outlets to secure coverage for events and projects
• Develop partnerships with influencers, brands and entertainment platforms to expand reach
• Perform other duties as required

Skills Requirement
 Analytical Thinking
 Communication Skills
 Adaptability Skills
 Time Management Skills
 Decision-Making Skills
 Emotional Intelligence
 Creative Thinker

Qualifications
• Bachelor’s degree in Marketing, Business, Communications, or any related field
• At least 2+ years of marketing experience, preferably in the entertainment industry, or events industry
• Strong knowledge of digital marketing, social media platforms, and advertising strategies
• Deep Understanding of entertainment trends, digital marketing strategies and audience engagement techniques
• Previous experience working with film, music, live events, or streaming platforms
• Experience with marketing analytics tools (e.g Google Analytics, Meta Business Suite, etc.)
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Passion for entertainment, pop culture, and audience engagement

Benefits
• Competitive salary and performance-based incentives
.