Media PR and Digital Communications

Job Description:
The Media PR & Digital Communications Specialist is responsible for managing an organization's media relations, public relations efforts, and digital communication strategies. This role involves creating and executing communication plans to enhance the company’s image, strengthen its brand presence, and engage key stakeholders through traditional and digital media channels. The ideal candidate is skilled in managing media inquiries, crafting press materials, creating content for digital platforms, and using data analytics to measure the success of communication efforts.
Key Responsibilities:
Media Relations:
Develop and maintain strong relationships with media outlets, journalists, and influencers.
Digital Communications:
Create and implement a comprehensive digital communication strategy across social media, email newsletters, blogs, and other digital platforms.
Public Relations Campaigns:
Plan and execute PR campaigns to support business objectives, product launches, or corporate initiatives.
Analytics & Reporting:
Monitor the effectiveness of media and digital communication efforts using tools like Google Analytics, social media insights, and media monitoring software.
Qualifications:
Education: Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
Experience:
Minimum of 3+ years in public relations, media relations, or digital communications.
Experience working with media outlets and social media platforms.
Proven track record of managing communication campaigns, both traditional and digital.