Trade Marketing Manager (Activation Focus)
Ajah, Lagos
Posted 4 days ago
- Company:
- Maon Services Limited
- Company Description:
- Maon Services Limited KM 24.Lekki E pe expressway ,Ajah Maon Services Ltd. is a platform enabler specializing in HR management, Learning & Development, Customer Service, and Marketing. The Marketing Department under Maon Services Ltd. currently serves multiple distillers with core focus on premium beverages, including sparkling wines, Scotch whiskey, and alcoholic energy drinks.
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor
- Number of vacancies:
- 1
Job Description
1. Activation Strategy & Execution
● Design and execute in-store promotions, product launches, and BTL campaigns (e.g., pop-ups, POS displays) to enhance brand visibility and drive sales.
● Develop point-of-sale materials (e.g., signage, displays) tailored to target audiences and retail partners.
● Collaborate with vendors to ensure seamless execution of activations and adherence to brand guidelines.
2. Market Analysis & Insights
● Analyze sales data, consumer trends, and competitor activities to identify opportunities for growth.
● Translate insights into actionable strategies (e.g., bundled promotions, loyalty programs) to optimize trade marketing ROI.
3. Vendor & Stakeholder Management
● Build and maintain relationships with retail partners, distributors, and internal stakeholders (e.g., sales, supply chain) to align on trade strategies.
● Monitor vendor performance against KPIs and provide feedback for improvement.
4. Budget & Performance Tracking
● Propose and manage activation budget to ensure efficient allocation and maximum ROI.
● Track activation performance (e.g., sales uplift, engagement metrics) and report findings to senior leadership.
5. Cross-Functional Collaboration
● Partner with sales teams to support trade activities (e.g., promotional materials, in-store training).
● Align with brand teams to maintain consistency in messaging and visual identity.
Requirements
● Education: At least bachelor’s degree in marketing, Business Administration, or a related field.
● Experience:
● 7+ years in trade marketing, brand activation, or a related field (FMCG, alcohol, or retail preferred).
● Proven success in in-store activations, campaign execution, and vendor management.
● Skills:
● Data Analysis: Proficiency in Excel or Power BI for interpreting sales trends and ROI.
● Strategic Thinking: Ability to design activation activities aligned with consumer insights and market dynamics.
● Management: Excellent project management skills
● Communication: Strong interpersonal skills to engage retailers, vendors, and internal teams.
● Budget Management: Strong experience in allocating, tracking, and managing trade marketing budgets.
Preferred Qualifications
● Industry Experience: FMCG, alcohol beverages, or retail sectors. ● Certifications: Advanced analytics tools or project management frameworks.
