Digital Marketing Manager

Job Description
Key Responsibilities
1. Digital Strategy & Content Development
● Design and execute a holistic digital marketing strategy (SEO, SEM, social media, email marketing, influencer partnerships) to align with brand goals and consumer insights.
● Lead digital marketing content strategy.
● Work closely with content creators, designers, and developers to ensure brand consistency and oversee the final work delivery.
2. Campaign Execution & Optimization
● Manage and oversee the campaign and partnership execution
● Manage social media platforms (Instagram, Facebook, Twitter) to create engaging content, track performance, and adjust strategies based on analytics.
● Excellent ability to do budget forecasting and budget management
● Implement A/B testing, multivariate experiments, and ROI-driven campaigns (e.g., Google Ads, email marketing) to maximize conversions. ● Lead campaigns and partnership development that drive brand awareness, sales, and customer loyalty.
3. Analytics & Reporting
● Monitor KPIs (e.g., website traffic, engagement rates, sales) using tools like Google Analytics and provide actionable insights to stakeholders. ● Plan, execute, and measure experiments and conversion tests. ● Prepare weekly/monthly performance reports of all digital marketing campaigns and assess against goals (ROI and KPIs) and recommend data-driven improvements.
● Identify trends and insights, and optimize spend and performance based on data-driven insights
4. Collaboration & Innovation
● Partner with external agencies (creative, tech) and influencers to execute campaigns and stay ahead of industry trends.
● Identify emerging digital technologies (e.g., AI-driven tools, hybrid events) to enhance brand storytelling and consumer interaction.

Requirements
Education: At least Bachelor’s degree in Marketing, Communications, or a related field. Experience: Minimum 7+ years in digital marketing, preferably in FMCG or beverages.
Skills:
● Proficiency in SEO, SEM, social media advertising, and email marketing. ● Strong analytical skills with experience in Google Analytics, CRM tools, and campaign tracking.
● Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMrush, Hotjar)
● Leadership and project management expertise to oversee teams and external vendors.
● Excellent communication and problem-solving abilities.
● Experience with marketing automation tools (e.g., Mailchimp, HubSpot, Zoho)
● Strong understanding of local consumer behavior and digital culture in Nigeria.
● Strong project and stakeholder management skills
● Strong budget management skills
● Ability to work independently and as part of a team
Preferred Qualifications
● Certification in Google Ads, HubSpot, or similar platforms.

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