YouTube Manager

Job Summary:

We're looking for an experienced and certified SEO Specialist to join our team as a YouTube Channel Manager / Publisher. The ideal candidate will have a thorough understanding of YouTube algorithms, keyword optimisation, and audience engagement techniques. They will be in charge of managing, posting, and optimising all content on our YouTube channels to maximise visibility, engagement, and revenue growth.

KEY RESPONSIBILITIES:

Channel Management

– Oversee daily YouTube operations, uploads, and content calendar.
– Grow subscribers, views, and engagement through strategic planning.
– Optimize playlists, thumbnails, and layout for retention.

SEO & Optimization

– Conduct keyword research and optimize video metadata for search visibility.
– Use SEO tools to analyze performance and adapt strategies.

Content & Strategy

– Schedule and publish videos aligned with branding and trends.
– Collaborate with creatives on content topics and SEO integration.
– Use analytics to guide content decisions.

Analytics & Reporting

– Monitor performance via YouTube Analytics.
– Deliver regular reports with growth recommendations.
– Track competitors for insights and opportunities.

Audience Engagement

– Foster community through comments, polls, and interactions.
– Increase watch time and retention with engagement strategies.
– Coordinate video promotion across platforms.

QUALIFICATIONS

– Bachelor’s degree in any field.
– Certified SEO Specialist.
– 2+ years managing YouTube or social media channels.

Skills

– Proficient in YouTube Studio & SEO tools (Ahrefs, SEMrush, TubeBuddy).
– Creative collaborator with audience insight.
– Organized, communicative, and results-driven.

Competencies

– Strong SEO and YouTube algorithm knowledge.
– Analytical, adaptable, and passionate about video growth.