Marketing Agent
Lagos, Lagos
Posted 2 days ago
- Company:
- Consolidated Hallmark Insurance PLC
- Company Description:
- Consolidated Hallmark Insurance PLC (CHI PLC) is a leading general business and special risks insurance underwriting firm in Nigeria. Established in 1991 and listed on the Nigerian Stock Exchange in 2008, the company emerged from the merger of Consolidated Risk Insurers Plc, Hallmark Assurance Plc, and The Nigerian General Insurance Company Limited in 2007. CHI PLC underwrites a diverse portfolio of non-life insurance products, including: * Motor Insurance: Comprehensive and third-party coverage. * Fire and Special Perils Insurance: Protection against fire, lightning, explosion, and other specified perils. * Marine Insurance: Covering cargo and hull. * Aviation Insurance: Providing coverage for aircraft and related risks. * Oil and Gas Insurance: Specialized coverage for the energy sector. * Engineering Insurance: Covering risks associated with construction and machinery. * Goods-in-Transit Insurance: Protecting goods during transportation. * General Accident Insurance: Including personal accident, burglary, and bonds. * Home Insurance: Covering residential buildings and contents. * Travel Insurance: Providing coverage for travel-related risks. * Professional Indemnity Insurance: Protecting professionals against liability claims. * All Risks Insurance: Providing broad coverage for various assets. The company emphasizes prompt claims payment as a key to customer satisfaction and invests in liquid instruments to meet its obligations. CHI PLC's Vision: To be the first choice provider of Insurance and other financial services in Nigeria. CHI PLC's Mission: To preserve wealth, reduce anxiety, and create value. Core Values: * Professionalism: Delivering services with expertise and commitment. * Relationship: Prioritizing trust and long-term connections with stakeholders. * Integrity: Operating with honesty and keeping promises. * Customer Focused: Placing the needs of customers at the center of their operations. * Excellence: Striving for continuous improvement and exceptional service delivery. Consolidated Hallmark Insurance PLC is part of the Consolidated Hallmark Holdings PLC, a non-operating holding company with subsidiaries in health management (Hallmark Health Services Ltd), microinsurance (CHI Microinsurance Limited), and finance (Hallmark Finance Company Limited).
- Contract Type:
- Full Time
- Experience Required:
- 1 year
- Education Level:
- Bachelor
- Number of vacancies:
- 20
Job Description
Here at Consolidated Hallmark Insurance PLC. The marketing agent play a significant and crucial role for driving growth and expanding the company's reach in a competitive market like Lagos. While some core marketing principles remain the same, your responsibilities are specifically tailored to the unique nature of insurance products.
Here's a breakdown of your key roles:
1. Product Knowledge and Communication:
* Understanding Insurance Products: you must possess a deep understanding of the various insurance products offered by the company (e.g., life, health, auto, home, business). This includes knowing the coverage details, benefits, exclusions, and pricing structures relevant to the Nigerian context.
2. Target Audience Engagement in the Nigerian Context:
* Understanding Local Needs: You need to understand the specific needs, concerns, and cultural nuances of the diverse population in Lagos and Nigeria at large. This could involve tailoring marketing messages to address specific risks prevalent in the region or aligning with local customs.
* Building Trust: Given the intangible nature of insurance, building trust is paramount. Marketing agents often focus on establishing credibility and demonstrating the reliability of the insurance company.
* Leveraging Local Channels: you need to identify and utilize the most effective marketing channels to reach your target audience in Lagos. This might include a mix of digital marketing (social media popular in Nigeria, targeted online ads), traditional media (radio, newspapers), community outreach, and partnerships.
3. Lead Generation and Sales Support:
* Generating Qualified Leads: Marketing agents play a vital role in attracting potential customers who are genuinely interested in insurance products. This can involve online campaigns, referrals, and networking within the Lagos business community.
* Providing Marketing Materials to Sales Agents: They often create brochures, presentations, and digital content that sales agents can use to effectively communicate the value of insurance policies to prospective clients.
* Supporting Sales Campaigns: They contribute to the development and execution of sales promotions and campaigns designed to drive policy sign-ups.
4. Brand Building and Awareness for the Insurance Company:
* Enhancing Company Reputation: Marketing efforts aim to build a positive image and reputation for the insurance company within the Lagos market, emphasizing its reliability, customer service, and financial stability.
* Creating Brand Awareness: you work to increase the visibility of the insurance company's brand through various marketing activities, making it a recognizable and trusted name among potential clients in Nigeria.
* Tailoring Messaging to the Local Market: Ensuring that the brand messaging resonates culturally and addresses the specific concerns of the Nigerian audience.
5. Market Research and Competitive Analysis in Nigeria:
* Understanding the Local Insurance Landscape: They need to stay informed about the activities of other insurance companies in Nigeria, their product offerings, pricing strategies, and marketing approaches.
* Identifying Opportunities: Market research helps identify underserved segments or emerging needs within the Lagos insurance market that the company can targets.
- Salary:
- ₦150.00 Monthly
