Brand Strategist
lekki, Lagos
Posted 2 days ago
- Company:
- Yofah 8 Concepts
- Company Description:
- Events and media management company that owns and curates bespoke niche event for companies across various economic sectors
- Contract Type:
- Full Time
- Experience Required:
- 3 to 4 years
- Education Level:
- Bachelor
- Number of vacancies:
- 1
Job Description
Location: Lagos Hybrid
Employment Type: Full-Time
Role Overview:
The Brand Strategist will play a critical role in shaping the strategic direction of client brands—crafting compelling narratives and aligning branding efforts with overall business objectives.
Key Responsibilities:
Conduct audience research and competitive analysis to inform strategy.
Develop brand positioning, voice, and messaging frameworks for various industries.
Partner with creative and content teams to bring strategic visions to life.
Build brand guidelines and communication toolkits for internal and client use.
Contribute to client pitches and meetings with deep strategic insight.
Track performance metrics and refine brand strategy accordingly.
Qualifications:
Bachelor’s degree in Brand Strategy, Marketing, Communications, or similar.
At least 3 years’ experience in strategic branding, ideally in events or media.
Strategic mindset with a creative approach to problem-solving.
Strong presentation, storytelling, and communication skills.
Experience working across sectors like wellness, hospitality, and renewable energy is an advantage.
