Social Media AD Manager

Job description

About Realbet Nigeria

Realbet is a leading online sports betting and gaming company committed to delivering responsible, engaging, and innovative gaming experiences. We are growing fast and seeking driven professionals who are ready to shape the future of betting and entertainment in Nigeria.

Job Summary

We are looking for a results-driven Social Media Ad Manager to oversee and execute paid advertising campaigns across all social media platforms. The ideal candidate will have hands-on experience with performance marketing, a strong understanding of audience targeting, and a passion for data-driven decision-making. Your mission will be to drive user acquisition, increase engagement, and maximize ROI on all ad spends.

Key Responsibilities

Plan, create, and manage paid ad campaigns on platforms such as Facebook, Instagram, Twitter, TikTok, Google, and on few other social media platforms we run.
Monitor, analyze, and report on campaign performance, optimizing based on key KPIs (e.g., CTR, CPA, ROAS).
Track Feedback from AD's, to indicate how many sign-up came from a particular ad campaign
A/B test creatives, targeting, and ad formats to improve ad effectiveness.
Collaborate with the content, design, and marketing teams to develop engaging and high-converting ad creatives.
Stay up to date on platform policies, trends, and best practices to ensure compliance and efficiency.
Track budgets and adjust bids to deliver maximum performance within allocated spend.
Implement retargeting strategies and conversion tracking using tools like Facebook Pixel, Google Tags, etc.
Contribute ideas for growth campaigns and user acquisition strategies.

Requirements

Proven experience managing social media ad campaigns, preferably in the betting, fintech, or e-commerce sector.
Strong knowledge of Facebook Ads Manager, TikTok Ads, Google Ads, and other platforms.
Data-savvy with experience using analytics tools such as Google Analytics, Meta Business Suite, etc.
Excellent copy writing and visual content judgment skills.
Strong attention to detail, organizational skills, and ability to multitask.
Creative mindset with a performance-driven attitude.

Nice to Have

Experience in the betting/gaming industry or working with similar digital products.
Familiarity with influencer marketing and community engagement tactics.
Knowledge of SEO, organic social growth, or email marketing.