Marketing Manager

Vacancy Advert: Marketing Manager for an Insurance Brokage firm
Location: Lagos
Job Type: Full-Time
Qualification: BA/BSc/HND
Experience: Minimum 3 years
Application Deadline: 27th June 2025

About Us
Pact Microfinance Bank is a customer-focused financial institution licensed by the Central Bank of Nigeria (CBN). With a strong commitment to delivering a personalised edge in banking, we offer affordable, accessible, and transparent financial services tailored to individuals, businesses, and communities.

As part of our strategic expansion, we are seeking a Marketing Manager to lead the marketing department of our affiliate company, Greenfort Insurance Brokers Limited — a licensed insurance brokerage firm dedicated to driving insurance inclusion across Nigeria. Greenfort provides individuals and businesses with seamless access to reliable insurance solutions, enabling them to focus on their core priorities while we manage their risk.

The ideal candidate will take ownership of marketing strategy, client engagement, and brand visibility to drive the growth of our insurance brokerage operations.

Key Responsibilities

Strategic Marketing: Develop and implement marketing strategies tailored to insurance brokerage services, aimed at increasing market share and revenue.
Business Development: Identify potential clients, nurture leads, and convert prospects into long-term clients. Achieve or exceed monthly targets set by the Managing Director.
Client Relationship Management: Build and maintain strong relationships with clients while continually expanding the brokerage’s customer base.
Marketing Collateral: Design and produce customized proposals, presentations, and promotional materials that effectively communicate our insurance brokerage offerings.
Campaign Execution: Plan and manage marketing campaigns across digital and traditional platforms. Track and report on performance to refine strategies.
Market Intelligence: Conduct research to monitor trends, identify new opportunities in the brokerage sector, and develop targeted marketing initiatives accordingly.

Requirements

* Bachelor’s degree in marketing, Business, Insurance, or a related field.
* At least 3 years of experience in insurance marketing, preferably in the **insurance brokerage industry**.
* Membership in CIIN Nigeria or possession of relevant professional certifications is a plus.
* Strong understanding of insurance brokerage products, client needs, and regulatory standards.
* Proven success in developing and implementing impactful marketing strategies within the brokerage space.

Skills and Competencies

* Demonstrated ability to build and manage a strong client base in insurance brokerage.
* Exceptional verbal and written communication skills.
* Strategic thinking with strong analytical and problem-solving skills.
* Proficiency in Microsoft Office and digital marketing tools.
* Familiarity with social media and online marketing in a professional services context.