Marketing Manager
Gbagada, Lagos
Posted yesterday
- Company:
- Ascentech Services Ltd
- Company Description:
- Ascentech Services Ltd is the most sought-after Human Resource Solution Provider with its Head Office in Lagos, Nigeria. We have a reputation for satisfying and surpassing clients expectations through our core offerings: - Recruitment and Selection - Outsourcing - Training and Development To accomplish these we leverage on creating and managing change in organizations by improving efficiency through our proven and dynamic HR solutions.
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor
- Number of vacancies:
- 1
Job Description
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements and skills
• BSc/MSc degree in Marketing or related field
• 5 years of experience in marketing, together with the potential and attitude required to learn in Building Materia, Flexible Packaging industries, HVAC, bopp tape, Construction, industrial tapes, etc.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
