Marketing and Customer Acquisition Manager

As our Marketing & Customer Acquisition Manager, your job is to grow our customer base efficiently. You will be responsible for driving and managing the entire acquisition funnel, from awareness and lead generation to conversion and retention by using data, creativity, and performance-focused strategy.

Key Responsibilities:
Design and lead acquisition campaigns that deliver results across digital channels
Own and optimize the full customer acquisition funnel from traffic to sign-up to loan activation
Manage paid media budgets, A/B testing, campaign performance, and marketing analytics
Drive key growth metrics like CAC, ROAS, and conversion rates
Collaborate with product, data, and tech teams to align marketing with the user journey
Understand the Nigerian consumer landscape and tailor strategies for best impact
Stay ahead of fintech trends and competitors’ strategies
Ensure brand consistency across all acquisition touchpoints and communication channels.

Requirements:
5+ years of relevant experience, preferably from a top fintech or digital lending company in Nigeria (Added Advantage)
Proven track record in customer acquisition, performance marketing, and funnel management
Strong knowledge of Nigerian user behavior, mobile penetration, and digital platforms
Excellent use of tools like Google Ads, Meta Business Suite, Mixpanel, or similar
Data-driven mindset with experience managing marketing KPIs and reporting
Great communication skills and a passion for growth