Location:
Lagos Mainland, Lagos
Contract Type:
Full Time
Experience Required:
5 to 10 years
Education Level:
Bachelor
Job Description
The Head of Growth & Revenue is a critical business leader responsible for driving sustainable user acquisition, customer retention, and revenue acceleration across all Tuteria business lines (including Tuteria Local and International business). This role combines strategy, performance marketing, data analytics, conversion optimization, lifecycle growth, and partnerships into one high-impact leadership function.
The Head of Growth & Revenue builds, manages, and scales predictable growth engines, spanning digital channels, offline sales, referral loops, community building, and partnerships, while ensuring alignment with product, operations, and customer success.
This role requires a blend of analytical rigour, commercial acumen, cross-functional leadership, experimentation discipline, and storytelling ability to generate measurable revenue results and transform customer insights into growth.
Key Responsibilities:
1. Revenue Strategy, Planning & Execution
Develop and implement revenue growth strategies across business units (local and international).
Design pricing, bundling, and upsell strategies based on customer data and competitor trends.
Set quarterly and annual growth targets for revenue, acquisition, retention, and expansion.
2. Customer Acquisition & Demand Generation
Own all paid and organic acquisition channels (Google, Meta, SEO, referrals, influencer, affiliate, partnerships, etc.).
Scale Tuteria’s funnel of leads, trials, conversions, and repeat purchases through data-led campaigns.
3. Conversion Rate Optimization & Sales Enablement
Conduct funnel and behaviour analysis to increase conversion rates across digital and offline channels.
Work with product and sales teams to improve landing pages, onboarding journeys, sales scripts, and demos.
Enable sales teams with training, playbooks, and automation tools.
4. Retention, Monetization & Customer Lifecycle
Increase user engagement, frequency, referrals, and lifetime Lifetime Value (LTV) across the learner and tutor base.
Design reactivation and loyalty campaigns for past users.
Analyze churn drivers and implement interventions across lifecycle touchpoints.
5. Growth Experimentation & Analytics
Build a structured testing pipeline (A/B, multivariate, funnel tests) to find repeatable growth levers.
Lead performance dashboards for marketing, revenue, and product funnel analytics.
Collaborate with product, sales, and content teams on joint growth bets.
6. Partnerships & Strategic Distribution
Build and manage channel partnerships with schools, education platforms, publishers, NGOs, test prep centres, etc.
Negotiate affiliate/commission-based deals to acquire users at scale.
Explore B2B or B2C, institutional, and licensing deals that bring in bulk users and unlock new revenue lines.
7. Team Leadership & Cross-functional Collaboration
Lead a small but high-performing growth and revenue team.
Build internal processes for rapid testing, growth rituals, pipeline tracking, and OKRs/KPIs.
Foster alignment across product, content, sales, marketing, brands, communication and engineering for end-to-end growth delivery.
Expectations:
You operate as a founder within the company, proactive and data-obsessed.
You understand user psychology and behaviour deeply, crafting campaigns that move people, drive sales and contribute to revenue.
You are a full-stack growth leader: performance + content + funnel + analytics + partnerships.
You bring creative storytelling to revenue strategy and understand how to build a brand that converts.
You work well across departments, unblocking issues and influencing without authority.
You build fast, iterate faster, and know when to double down or pivot.
Job Requirement
5–8+ years in growth, marketing, or revenue-focused roles, preferably in EdTech, SaaS, or digital consumer platforms.
Strong understanding of full-funnel digital marketing and CRM tools (Meta Ads, Google, Hubspot, Zapier, etc.).
Experience leading and scaling revenue-focused teams.
Proficiency with analytics tools (Power BI, Excel, Data Studio, Looker, Amplitude, or similar).
Excellent copywriting, storytelling, and experimental design capabilities.
Growth mindset and ownership DNA.
The Head of Growth & Revenue builds, manages, and scales predictable growth engines, spanning digital channels, offline sales, referral loops, community building, and partnerships, while ensuring alignment with product, operations, and customer success.
This role requires a blend of analytical rigour, commercial acumen, cross-functional leadership, experimentation discipline, and storytelling ability to generate measurable revenue results and transform customer insights into growth.
Key Responsibilities:
1. Revenue Strategy, Planning & Execution
Develop and implement revenue growth strategies across business units (local and international).
Design pricing, bundling, and upsell strategies based on customer data and competitor trends.
Set quarterly and annual growth targets for revenue, acquisition, retention, and expansion.
2. Customer Acquisition & Demand Generation
Own all paid and organic acquisition channels (Google, Meta, SEO, referrals, influencer, affiliate, partnerships, etc.).
Scale Tuteria’s funnel of leads, trials, conversions, and repeat purchases through data-led campaigns.
3. Conversion Rate Optimization & Sales Enablement
Conduct funnel and behaviour analysis to increase conversion rates across digital and offline channels.
Work with product and sales teams to improve landing pages, onboarding journeys, sales scripts, and demos.
Enable sales teams with training, playbooks, and automation tools.
4. Retention, Monetization & Customer Lifecycle
Increase user engagement, frequency, referrals, and lifetime Lifetime Value (LTV) across the learner and tutor base.
Design reactivation and loyalty campaigns for past users.
Analyze churn drivers and implement interventions across lifecycle touchpoints.
5. Growth Experimentation & Analytics
Build a structured testing pipeline (A/B, multivariate, funnel tests) to find repeatable growth levers.
Lead performance dashboards for marketing, revenue, and product funnel analytics.
Collaborate with product, sales, and content teams on joint growth bets.
6. Partnerships & Strategic Distribution
Build and manage channel partnerships with schools, education platforms, publishers, NGOs, test prep centres, etc.
Negotiate affiliate/commission-based deals to acquire users at scale.
Explore B2B or B2C, institutional, and licensing deals that bring in bulk users and unlock new revenue lines.
7. Team Leadership & Cross-functional Collaboration
Lead a small but high-performing growth and revenue team.
Build internal processes for rapid testing, growth rituals, pipeline tracking, and OKRs/KPIs.
Foster alignment across product, content, sales, marketing, brands, communication and engineering for end-to-end growth delivery.
Expectations:
You operate as a founder within the company, proactive and data-obsessed.
You understand user psychology and behaviour deeply, crafting campaigns that move people, drive sales and contribute to revenue.
You are a full-stack growth leader: performance + content + funnel + analytics + partnerships.
You bring creative storytelling to revenue strategy and understand how to build a brand that converts.
You work well across departments, unblocking issues and influencing without authority.
You build fast, iterate faster, and know when to double down or pivot.
Job Requirement
5–8+ years in growth, marketing, or revenue-focused roles, preferably in EdTech, SaaS, or digital consumer platforms.
Strong understanding of full-funnel digital marketing and CRM tools (Meta Ads, Google, Hubspot, Zapier, etc.).
Experience leading and scaling revenue-focused teams.
Proficiency with analytics tools (Power BI, Excel, Data Studio, Looker, Amplitude, or similar).
Excellent copywriting, storytelling, and experimental design capabilities.
Growth mindset and ownership DNA.
Number of vacancies:
1
Company Description
Tuteria was established on the 7th of October 2015 with the goal of connecting expert and verified tutors with students/learning individuals to provide them with high-quality, affordable educational services and digital/IT skills.
Our services are offered to people not just in Nigeria but also throughout Africa and around the globe. In summary, Tuteria is an online learning platform that connects you with verified, expert teachers in your area to learn any subject, skill, or exam, as well as ensures safety, accountability, and quality service delivery. Over the years, we have grown to become Nigeria’s most-trusted source of high-quality, pre-
vetted personal teachers, instructors, and trainers, having impacted more than 10,000 happy students and families across 14 states in Nigeria.
Tuteria has received recognition from MIT, The Royal Academy of Engineering, The Duke of York, Facebook’s Internet.org, BBC Africa, Mark Zuckerberg, Microsoft Nigeria, The Future Awards, Bella Naija, Forbes, and the Presidency.
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