Location:
Umuahia, Abia
Contract Type:
Full Time
Experience Required:
2 years
Education Level:
Bachelor
Job Description
A Brand Manager at Golden Guinea Breweries is essentially the CEO of a specific SKU (product). They have end-to-end responsibility for the product’s profitability, positioning, promotion, and long-term success in the market. Brand Manager ensures strategic focus and clear differentiation in a highly competitive beverage industry.
Core Responsibilities
1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Protect and enhance brand integrity in every touchpoint (packaging, advertising, in-store presence).
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions).
Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical
Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
Core Responsibilities
1. Brand Ownership
Own the product’s P&L (Profit & Loss) — drive revenue growth while managing costs.
Protect and enhance brand integrity in every touchpoint (packaging, advertising, in-store presence).
Ensure the SKU positively contributes to the overall profitability of Golden Guinea.
2. Strategic Planning
Develop a clear brand positioning roadmap aligned with company vision.
Define tone of voice and brand personality for consistent communication.
Identify and capitalize on market opportunities for growth.
3. Consumer Insights
Conduct market research, focus groups, and trend analysis.
Translate insights into targeted messaging and product positioning.
Stay ahead of consumer preferences and cultural trends.
4. Campaign Execution
Design and roll out 360° marketing campaigns (digital, traditional media, trade promotions).
Track performance and adapt quickly for maximum ROI.
5. Sales Enablement
Equip the sales team with Point-of-Sale (POS) materials, product sheets, and training.
Collaborate with distribution to ensure optimal market coverage.
6. Innovation Management
Recommend packaging updates, flavor variants, and seasonal editions.
Drive new product development from ideation to market launch.
7. Brand Performance Monitoring
Track sales trends, competitor moves, and customer feedback.
Use data-driven reporting to inform strategies and justify budgets.
8. Budget Oversight
Manage SKU-specific marketing budgets with efficiency and foresight.
Ensure every marketing spend is linked to measurable outcomes.
9. Reporting & Analytics
Prepare regular performance reports for marketing leadership and executive teams.
Recommend next steps based on hard data and market realities.
Required Skills & Competencies
Skill Why It’s Critical
Strategic Thinking For positioning, long-term brand vision, and competitive analysis.
Data Analysis Turning sales, market, and consumer data into actionable plans.
Marketing Knowledge Ability to run integrated campaigns across channels.
Innovation Mindset Keeping the brand fresh and relevant.
Project Management Managing timelines, budgets, and multiple stakeholders.
Customer Centricity Ensuring all decisions serve the end consumer.
Collaboration Working seamlessly with Sales, Production, Finance, and Distribution.
Communication Storytelling, public speaking, and team leadership.
Resilience & Agility Navigating changing market conditions and priorities.
Job Requirements
Experience: Little or no prior brand management experience is acceptable. What matters most is a genuine passion for marketing, the drive to learn quickly, and the determination to excel as a Brand Manager.
Core Qualities: Must be strong, focused, and able to handle challenges with resilience while maintaining attention to detail and strategic thinking.
Technical Knowledge: Basic proficiency in Microsoft Office Suite and willingness to learn analytics tools, market research techniques, and digital marketing platforms.
Industry Understanding: Openness to learn about Nigerian beverage regulations, excise duties, and alcohol marketing guidelines.
Other Attributes: Creativity, problem-solving skills, high emotional intelligence, adaptability, and an eagerness to contribute to the growth of the brand.
Number of vacancies:
12
Company Description
Golden Guinea Breweries Plc is a Nigerian brewery located in Umuahia, Abia state. We engage in brewing, Packaging, marketing and distribution of high quality alcoholic and non-alcoholic beverages. Our product brands are, Eagle Stout, Golden Guinea Lager beer (RGB&CAN), Golden Guinea Malta 33cl can, Oldsborg Lager beer, Oldsborg Malta 33cl can and Colosso Stout. We pride ourselves in our production ability, competitive prices, high standard of quality and adaptability to change in the market and in our method of practice.
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