Marketing & Brand Specialist

3+ yrs experience in digital marketing, brand mgmt, paid media & CRM automation. Creative + data-driven mindset.

Key Responsibilities
1. Brand-Aligned Campaign Planning (M01)
● Develop quarterly brand-led campaigns that reflect brand identity, voice, and positioning.

● Ensure campaigns are consistent with brand guidelines while meeting performance goals.

● Collaborate with creative teams to produce high-impact, on-brand assets.

2. Organic Content & Social Media (M04)
● Create and manage content calendars with a strong brand storytelling focus.

● Ensure all social media communication builds brand affinity and loyalty.

● Monitor sentiment and engagement to guide tone and creative direction.

3. Website & Landing Page Optimization (M05)
● Maintain WordPress/WooCommerce sites with a focus on brand presentation and conversion optimization.

● Ensure brand visuals, messaging, and UX deliver a premium customer experience.

● Implement A/B testing to balance creative aesthetics with performance improvements.

4. eCommerce & Marketplace Optimization (M06)
● Manage Glovo, Chowdeck, and other aggregator listings to reflect brand quality and positioning.

● Optimize menu imagery, descriptions, and offers to be on-brand and sales-optimized.

● Run marketplace promotions that strengthen both sales and brand perception.

5. Digital & Paid Media (M08)
● Run Meta and Google Ads that maintain brand voice and visual standards while achieving ROAS and CPA targets.

● Create remarketing flows that keep brand equity intact across customer touchpoints.

6. CRM & Marketing Automation (M09)
● Design email, SMS, and WhatsApp flows that feel personal and brand-consistent.

● Maintain brand tone in all automated customer communications.

● Use segmentation to nurture high-value relationships.

7. Google My Business & Local SEO (M12)
● Keep listings visually appealing, updated, and aligned with brand positioning.

● Manage customer reviews to reinforce a positive brand image.

Brand & Communication Leadership
● Act as a brand guardian across all digital channels.

● Collaborate with the creative team to ensure visuals, tone, and storytelling are on-brand.

● Monitor brand perception metrics and recommend actions to strengthen public sentiment.

Analytics & Reporting
● Report weekly/monthly on campaign performance, brand perception trends, and audience sentiment.

● Combine performance metrics (ROAS, conversion rates, sales) with brand health indicators (NPS, positive sentiment, brand recall).

Key Requirements
Education & Experience
● Bachelor’s degree in Marketing, Branding, Business, or related field.

● 3+ years in a digital marketing role with brand management responsibilities.

● Experience in QSR, FMCG, retail, or consumer lifestyle brands preferred.

Skills & Competencies
● Strong understanding of brand strategy and brand positioning.

● Proven ability to balance creative brand expression with data-driven performance marketing.

● Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and WordPress/WooCommerce.

● Experience with CRM automation tools (Mailchimp, Klaviyo, WhatsApp API).

● Excellent copywriting skills with a brand storytelling mindset.

● Familiarity with SEO, local SEO, and aggregator optimization.