Social Media Manager

Job Summary
The Social Media Operations Manager is responsible for overseeing and managing the day-to-day operations of the company's social media platforms. This role involves strategic planning, content creation, team coordination, analytics, and performance optimization. The ideal candidate will have a deep understanding of social media tre

Minimum Qualification: Degree
Experience Level: Mid level
Experience Length: 2 years

Job Description/Requirements
Responsibilities:

Social Media Strategy: Collaborate with marketing, sales, brand promotion and leadership teams to develop a comprehensive social media strategy that aligns with the company's brand, goals, and audience. Ensure the strategy is effectively implemented across all platforms.
Content Management: Oversee the creation and curation of high-quality content for social media platforms, including text, images, videos, infographics and interactive media. Ensure content is consistent with the brand voice and aesthetic.
Team Coordination: Manage a team of social media specialists, content creators, and community managers. Assign tasks, set goals and provide guidance and feedback to ensure efficient and effective operations.
Campaign Development: Plan and execute social media campaigns, including promotional events, product launches and special initiatives. Monitor and analyze the success of campaigns to inform future strategies.
Community Engagement: Oversee community management efforts, ensuring timely and respectful responses to customer inquiries, comments and feedback. Develop guidelines for community engagement and escalation processes.
Analytics and Reporting: Monitor key performance indicators (KPIs) for social media platforms, such as engagement, reach, impressions and conversion rates. Prepare regular reports for stakeholders and use insights to refine strategies and improve performance.
Social Media Tools: Manage social media management tools and platforms (e.g., Hootsuite, Sprout Social, Buffer), ensuring they are used effectively to streamline operations and improve efficiency.
Cross-Functional Collaboration: Collaborate with other departments, such as marketing, public relations, customer service, brand promotion and sales, to ensure cohesive messaging and coordinated efforts across the organization.
Compliance and Brand Protection: Ensure all social media activities comply with company policies, industry regulations, and legal requirements. Monitor for potential risks and implement measures to protect the brand's reputation.
Staying Current: Stay updated on the latest trends, technologies and best practices in social media. Share insights with the team and implement innovative approaches to maintain a competitive edge.

Requirements:

Bachelor's degree in marketing, Communications, Business Administration, or a related field.
Proven experience in social media management or a similar role.
Strong understanding of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
Excellent written and verbal communication skills.
Strong analytical and problem-solving abilities.
Ability to manage multiple projects and meet deadlines.
Experience with social media management tools and platforms.
Leadership and team management experience.
Creativity and a passion for social media.
Familiarity with SEO and content marketing principles is a plus.

Location: Abuja