Marketing/Social Media Strategist

A Solar Energy Company in Lagos is in need of a capable Social Media Strategist to join its team. This role requirements include tracking and analyzing the performance of advertising campaigns, ensuring that all marketing communication is in line with company brand identity, and increasing brand visibility. To be successful in this role, you should have some experience with graphics design, web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will play a pivotal role in building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities
- Develop strategies and tactics to get the word out about the company and drive qualified traffic to our front door
- Coordinate with management to deploy successful marketing campaigns and own their implementation from ideation to execution
- Initiate a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce Graphics and other company branding for Social Media and Website.
- Produce valuable and engaging written content for our website and blogs that attracts and converts our target groups
- Manage all Social media channels.
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budgets
- Measure and report on the performance of marketing campaigns, gain insight and assess them against set goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements
- Demonstrable experience in marketing
- Aptitude to take ownership and responsibility
- Aptitude to adapt and get with company programs quickly.
- Proven experience in identifying target audiences and in creatively devising and leading campaigns across marketing channels that engage, educate and motivate.
- Some graphic design skills.
- Must know how to use automation tools for social media posts.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends)
- Experience in setting up and optimizing Google AdWords campaigns/SEO.
- A sense of aesthetics and a love for great writing and witty communication.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/HND degree in Marketing or related field; or reasonable experience in similar role as prerequisite.