Marketing/Social Media Strategist

A Solar Energy Company in Lagos is in need of a capable Social Media Strategist to join its team. This role requirements include tracking and analyzing the performance of social medica campaigns, and thereby increasing brand visibility. To be successful in this role, you should be an experienced and competent social media manager with graphics design skills. Hence you must understand performance analytics and be able to turn creative ideas into effective advertising projects.
Ultimately, you will play a pivotal role in building and maintaining a strong and consistent brand for a wide range of online and offline marketing channels.

Responsibilities

- Completely manage and grow all Social media channels.
- Develop effective online and social media advertising strategies
- Coordinate with management to deploy successful marketing campaigns and own their implementation from ideation to execution
- Initiate a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce Graphics and other company branding for Social Media and Website.
- Produce valuable and engaging written content for our website and blogs that attracts and converts our target audience.
- Prepare and monitor the online campaign marketing budgets
- Measure and report on the performance of the campaigns, gain insight and assess them against your set goals
- Analyze consumer behavior and adjust email marketing and all advertising campaigns accordingly.

Requirements
- Demonstrable experience in marketing
- Aptitude to take ownership and responsibility
- Aptitude to adapt and get with company programs quickly.
- Proven experience in identifying target audiences and in creatively devising and leading online campaigns across marketing channels that engage, educate and motivate.
- Compelling graphics design skills.
- Must know how to use automation tools for social media posts.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends)
- Experience in setting up and optimizing Google AdWords campaigns/SEO.
- A sense of aesthetics and a love for great writing and witty communication.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/HND degree in Marketing or related field; with reasonable experience in social media and related online marketing roles.