Social Media Specialist

Job Description
Responsibilities:

Social Media Engagement:

Create and manage social media editorial calendars and schedules
Create, design, and publish engaging content ( graphics, photos, and video content) for posting on all social media platforms.
Optimize LVL pages on all social media platforms to increase visibility.
Create and publish engaging content (write-ups) for posting on all social media platforms.
Work with Product Champions to generate content for daily broadcasts on all social media platforms
Regularly design and dispatch newsletters, promotions, and social campaigns (create and upload videos, etc.)
Consult with the Sales & Purchases department on new products to give special highlights on social media platforms.
Ensure daily dispatch of customer birthday greetings via the spread-the-word platform

Online Marketing:
Manage online reviews and responses
Devise strategies to drive online traffic to the company website and brick & mortar
Ensure LVL is listed in various search engines e.g. Google, ask.com, etc
Ensure electronic versions of LVL publications are available online
Create online relationships with other sites and blogs that may have similar audiences e.g. GTB SME Hub, Sermoncentral.com

Reports:
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
Weekly report on the effectiveness of campaigns

Requirements:

Minimum of 3 years of work experience.
B.Sc/HND academic qualification