Digital Marketing & Content Strategist

Job Title: Digital Marketing & Content Strategist
Location: Remote
Employment Type: Full-Time

About Us:
Kisha Immigration is a licensed Canadian immigration consulting company. We specialize in providing personalized guidance to individuals navigating the complexities of immigration, study abroad, and residency by investment. Our services empower clients to achieve their goals, offering expertise in admissions, visas, permanent residency, and settlement solutions. At Kisha Immigration, we pride ourselves on our innovative, client-centered approach, ensuring a seamless relocation and settlement experience.

Role Overview:
We seek a creative and results-driven Digital Marketing & Content Strategist to lead our digital presence and content initiatives. The ideal candidate will possess a strong background in both digital marketing and sales, merging storytelling with strategic thinking to generate measurable outcomes. A proven ability to engage and convert prospects into customers through innovative strategies is a significant advantage.

Key Responsibilities:
1. Content Development & Management:
- Create and manage high-impact content for blogs, email campaigns, and social media.
- Develop and maintain a content calendar with fresh, relevant, and engaging ideas.
- Leverage AI tools for efficient content creation and campaign management.
- Enhance content quality through storytelling, copywriting, graphic design, and video editing.
- Stay updated on industry trends to inform strategies.

2. Social Media Strategy & Engagement:
- Execute innovative strategies to grow and engage audiences on LinkedIn, YouTube, TikTok, Instagram, Facebook, and Twitter.
- Respond to comments, inquiries, and direct messages promptly to nurture relationships and identify leads.
- Use direct messaging to engage potential leads and guide them through the sales funnel.

3. Email Marketing:
- Design and execute email campaigns to drive engagement and sales.
- Manage and optimize email marketing campaigns using advanced platforms and tools.
- Track and analyze email campaign performance metrics, including click-through and conversion rates, to improve results.

4. Sales Integration & Lead Conversion:
- Collaborate with the sales team to ensure seamless nurturing of qualified leads.
- Follow up on leads from digital campaigns to improve conversion rates.
- Analyze prospect interactions to refine strategies for better results.

5. Copywriting & Storytelling:
- Write compelling, story-driven copy that resonates with diverse audiences and aligns with the brand voice.
- Create high-quality, persuasive marketing materials, from short-form ads to long-form content.
- Enhance brand visibility and engagement through innovative strategies and storytelling.

6. Digital Marketing Campaigns, Performance Analytics & Optimization:
- Design and execute email marketing campaigns that drive engagement and sales.
- Measure and report on key performance indicators, including traffic growth, conversion rates, lead generation, and engagement metrics.
- Use data-driven insights to optimize strategies and maximize ROI.

Key Qualifications:
- Proven experience in digital marketing, content strategy, and lead conversion.
- Strong analytical skills with a data-driven approach to decision-making.
- Exceptional communication, customer service, and negotiation skills.
- Proficiency in graphic design, video editing, and copywriting.
- Bachelor's degree in Business, Marketing, or a related field.
- Preferred Qualifications:
- Background in sales with demonstrated success in lead conversion.
- Experience in promoting and marketing digital products.

Key Performance Indicators (KPIs)
- Increase in traffic and brand awareness.
- Conversion rate improvements and lead generation.
- Growth in social media engagement, shares, and followers/subscribers.
- Effective follow-up on leads, leading to higher sales conversion.

Why Join Us?
At Kisha Immigration, we value creativity, innovation, and collaboration. Join a team dedicated to positively impacting individuals, empowering them to achieve their dreams, and delivering exceptional services worldwide.

Benefits of Joining Us
At Kisha Immigration, we believe in rewarding hard work and fostering a supportive work environment. As part of our team, you will enjoy:
- Competitive Salary: N250,000 to N350,000, based on experience, expertise, and skills. Upon confirmation after three months, salary increases with additional commissions for meeting performance criteria.
- Health and Well-being: HMO coverage for confirmed full-time employees.
- Work-Life Balance: Birthday leave (one working day off) and other leaves, including annual, exam, maternity, compassionate, and sick leave.
- Employee Growth and Recognition:
* Immigration filing support up to $3,000.
* Partner referral bonuses and commissions.
* Birthday bonus of N20,000
* 13th-month salary.
* Monetary awards for "Kisha Employee of the Year" and "Kisha Team of the Year."
- Collaborative Culture: A focus on work-life balance and fostering teamwork in a supportive environment.