Digital/Social Media Executive

Job Title: Digital/Social Media Executive
Location: Ikeja, Lagos
Job Type: Full Time
Sector: Professional

Job Brief
We are looking for a dynamic and value-adding Digital/Social Media Executive for our company (HR and Fleet) , who will contribute and develop our Social Platforms with compelling content and generate leads for the Business

Requirements
Developing content for blogs, articles, product descriptions, social media, and the company website
Proofread, Manage/monitor company's day to day social media platforms such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, TikTok and YouTube, adapting content to suit different channels and owned properties ensuring that all content and deployment are aligned to the brand goal.
Track, measure, and analyze performance of paid social campaigns across platforms like Facebook, Instagram, and YouTube, among others.
Gather feedback from customers or prospects and share with internal teams (Hr and Fleet)
Ensure high levels of campaign performance, client satisfaction, and retention are delivered against KPIs
Creating compelling headlines and body copy that will capture the attention of the target audience.
Identifying customers’ needs and recommending new content to address gaps in the company's current content
Create frequent reviews and reports with sales and financial data

Collaborate with team members to achieve better results
Optimize campaigns – Google Ads, and Facebook ads to ensure maximum reach and frequency at a reduced cost.
Execute projects with the team to create daily content
Conducting in-depth research on industry-related topics in order to develop original content. Campaigns
Form key relationships with influencers across the social media platforms

Other Responsibilities
Cultivate an understanding of how all digital channels work together to deliver a holistic media plan
Create original digital strategies and content while managing paid media campaigns across a variety of channels including but not limited to display, paid search, earned media, and socials
Undertake audience research
Manage and facilitate social media communities by responding to social media posts and developing discussions

Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
Negotiate/close deals and handle complaints or objections
Editing and polishing existing content to improve readability.

Requirements
Must have an understanding of SEO
Must know how to handle a WordPress-based website
Must have the depth of knowledge on how to draw traffic to a website
Must be social media savvy. Must understand Facebook, Twitter, Linkedin and Instagram

Qualification
Minimum of 2-3 years in Social Media, Content Creation, and Digital Marketing
Bachelor’s Degree/HND in Media or other related disciplines
Candidates must stay within these locations: Ikeja, Agege, Ketu, Berger, and its environs

Salary: 80k-100k