Digital Marketing Specialist
Magodo, Lagos
Posted 5 days ago
- Company:
- Pruvia Integrated Limited
- Company Description:
- Pruvia Integrated Limited, we are general service merchants with a strong desire to ensure customer satisfaction in the midst of efficient and effective service delivery. As an organization we are driven by the dictum of ‘Impossibility is Nothing’. PIL was conceived in 2007, as regards to its incorporation and duly registered in 2013 with Corporate Affairs Commission of Nigeria (CAC) with Registration Number RC xxxxxxx. It originated in response to providing world class services and solutions to the society at large and offering an alternative that is satisfactory in areas of our specialty. It has carried out service rendering duties in various states of Nigeria and within the ever bustling business environment of Lagos. Our Stream of Services ranges from Human Resource Management, (Talent Acquistion Management Recruitment, Outsourcing, Sales Outsourcing, Training & Development, Employment Verification Sevices (Background Check), Outsourcing, Job Crisis Management, HR Consultancy), Fleet Management Operation & Marking & Business Support Services. We offer the best candidates to our clients and also offer end to end solutions in terms of Manpower development and supply. Our clients represent the entire spectrum of the Commerce, Hospitality, Information technology, Media, Finance & Insurance Sector, Automobile, Oil & Gas Sector, Real Estate, Manufacturing, FMCG and Small and Medium Enterprises and Communications industry. Pruvia was established by individuals who had diverse experience in professional programs in Human Resource Management, Business Management, and Marketing etc. PIL was formed with achieving and exuding corporate standards in providing solutions and quality service delivery in our core areas (Human resource management, Training, Market Activation/Campaign etc).
- Contract Type:
- Full Time
- Experience Required:
- 3 to 4 years
- Education Level:
- Bachelor
- Number of vacancies:
- 2
Job Description
Location: Magodo, Lagos.
Job Type: Full-time
Job Summary:
We're seeking an experienced Digital Marketing Specialist to join our marketing team. As a Digital Marketing Specialist, you'll play a key role in developing and implementing our digital marketing strategy to drive brand awareness, lead generation, and customer engagement.
Key Responsibilities:
1. Digital Marketing Strategy:
- Develop and execute comprehensive digital marketing strategies to achieve business objectives.
- Conduct market research and analyze industry trends to stay up-to-date on the latest digital marketing best practices.
2. Content Creation:
- Create high-quality, engaging content (blog posts, social media posts, email newsletters, etc.) that resonates with our target audience.
- Collaborate with cross-functional teams (creative, product, etc.) to ensure content aligns with brand guidelines and messaging.
3. Social Media Management:
- Manage and maintain our social media presence across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
- Develop and implement social media campaigns to drive engagement, followers, and conversions.
4. Email Marketing:
- Create and send regular email newsletters and promotional emails to our subscribers.
- Develop and implement email marketing campaigns to drive conversions and revenue.
5. Search Engine Optimization (SEO):
- Conduct keyword research and optimize our website and content for search engines.
- Implement on-page and off-page SEO strategies to improve our search engine rankings.
6. Paid Advertising:
- Develop and execute paid advertising campaigns across multiple channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Manage and optimize ad budgets to ensure maximum ROI.
7. Analytics and Reporting:
- Track and analyze digital marketing metrics (website traffic, engagement, conversions, etc.) to measure campaign success.
- Provide regular reporting and insights to stakeholders to inform future marketing strategies.
8. Collaboration and Project Management:
- Collaborate with cross-functional teams (sales, product, creative, etc.) to ensure alignment and maximize impact.
- Manage multiple projects simultaneously and prioritize tasks to meet deadlines.
Requirements:
1. Education: Bachelor's degree in Marketing, Communications, or a related field.
2. Experience: 3+ years of experience in digital marketing, preferably in a similar industry.
3. Skills:
- Proficiency in digital marketing tools (Google Analytics, AdWords, Facebook Ads, etc.).
- Excellent content creation and writing skills.
- Strong understanding of SEO principles and best practices.
- Experience with email marketing automation tools (Mailchimp, Marketo, etc.).
- Analytical and problem-solving skills.
- Ability to work in a fast-paced environment and prioritize multiple tasks.
4. Certifications: Google Analytics certification, HubSpot certification, or other relevant digital marketing certifications.
Nice to Have:
1. Experience with marketing automation tools (Marketo, Pardot, etc.).
2. Knowledge of HTML, CSS, and JavaScript.
3. Experience with video production and editing.
4. Familiarity with CRM systems (Salesforce, etc.).
What We Offer:
1. Competitive salary and benefits package.
2. Opportunities for professional growth and development.
3. Collaborative and dynamic work environment.
4. Flexible work arrangements (remote work options, flexible hours, etc.).
- Salary:
- ₦200,000.00 Monthly
