Digital Marketing Personnel

Job Summary:

We are seeking a dynamic and results-driven Digital Marketing [Specialist/Executive/Manager] to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company's products/services and enhance brand awareness. This role requires a strong understanding of digital marketing strategies and tools, as well as excellent analytical and communication skills.

Responsibilities:

Develop and Implement Digital Marketing Strategies:
Create and execute comprehensive digital marketing plans across various channels, including social media, search engine optimization (SEO), search engine marketing (SEM), email marketing, and content marketing.
Identify target audiences and develop tailored marketing campaigns to reach them effectively.
Stay up-to-date with the latest digital marketing trends and technologies.
Social Media Management:
Manage and grow our social media presence across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
Create engaging content, schedule posts, and monitor social media interactions.
Analyze social media performance and provide reports on key metrics.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
Conduct keyword research and optimize website content for search engines.
Manage and optimize paid advertising campaigns on Google Ads and other platforms.
Track and analyze SEO/SEM performance and make necessary adjustments.
Content Marketing:
Develop and implement content marketing strategies to attract and engage target audiences.
Create high-quality content, including blog posts, articles, videos, and infographics.
Manage content distribution and promotion.
Email Marketing:
Develop and execute email marketing campaigns to nurture leads and promote products/services.
Segment email lists and personalize email content.
Track and analyze email campaign performance.
Analytics and Reporting:
Monitor and analyze digital marketing campaign performance using tools such as Google Analytics.
Generate regular reports on key performance indicators (KPIs) and provide insights for optimization.
Use data to inform decision-making and improve campaign effectiveness.
Collaboration:
Collaborate with other departments, such as sales and product development, to ensure alignment of marketing efforts.
Work with external agencies and vendors as needed.
Qualifications:

Bachelor's degree in marketing, communications, or a related field.
Proven experience in digital marketing.
Strong understanding of digital marketing channels and tools.
Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
Experience with Google Analytics and other analytics tools.
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Experience with graphic design, or video editing is a plus.
Preferred Qualifications:

Certifications in Google Ads, Google Analytics, or other relevant areas.
Experience with marketing automation tools.
Experience within the specific industry of the hiring company.
Skills:

SEO/SEM
Social Media Marketing
Content Marketing
Email Marketing
Google Analytics
Data Analysis
Communication
Project Management
Creativity.