Content Creator and Social Media Manager
Lagos, Lagos
Posted 23 days ago
- Company:
- Tuteria Limited
- Company Description:
- Tuteria was established on the 7th of October 2015 with the goal of connecting expert and verified tutors with students/learning individuals to provide them with high-quality, affordable educational services and digital/IT skills. Our services are offered to people not just in Nigeria but also throughout Africa and around the globe. In summary, Tuteria is an online learning platform that connects you with verified, expert teachers in your area to learn any subject, skill, or exam, as well as ensures safety, accountability, and quality service delivery. Over the years, we have grown to become Nigeria’s most-trusted source of high-quality, pre- vetted personal teachers, instructors, and trainers, having impacted more than 10,000 happy students and families across 14 states in Nigeria. Tuteria has received recognition from MIT, The Royal Academy of Engineering, The Duke of York, Facebook’s Internet.org, BBC Africa, Mark Zuckerberg, Microsoft Nigeria, The Future Awards, Bella Naija, Forbes, and the Presidency.
- Contract Type:
- Full Time
- Experience Required:
- 3 to 4 years
- Education Level:
- Bachelor
- Number of vacancies:
- 1
Job Description
The content creator and social media manager will build Tuteria's online presence, increase engagement, and drive student enrolment through strategic content creation and social media marketing. This role involves content creation, audience engagement, analytics tracking, and brand storytelling to position Tuteria as a leader in the education industry.
Key Responsibilities
1. Social Media Strategy & Content Creation
i. Develop and execute a compelling social media strategy across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube).
ii. Create engaging content, including videos, graphics, posts, and reels, highlighting Tuteria Services and student success stories.
iii. Plan and maintain a content calendar aligned with business goals and marketing campaigns.
2. Audience Engagement & Community Management
i. Interact with followers, respond to enquiries, and build an active online community.
ii. Monitor and manage comments, messages, and discussions to ensure a positive brand presence.
iii. Implement polls, Q&A sessions, and interactive content to boost engagement.
3. Lead Generation & Brand Awareness
i. Develop paid and organic social media campaigns to drive student enrolments and corporate business inquiries.
ii. Collaborate with the sales team to turn social media leads into customers.
iii. Partner with influencers, alumni, and industry experts to increase brand credibility.
4. Analytics and Performance Tracking
i. Track and analyze social media metrics (reach, engagement, conversions, follower growth).
ii. Provide monthly reports on social media performance, with insights and recommendations for improvement.
iii. Test different content types and strategies to optimize engagement and lead generation.
5. Trend Monitoring & Innovation
i. Stay updated with social media trends, algorithm changes, and best practices.
ii. Introduce new content formats, challenges, and viral marketing techniques to keep Tuteria relevant.
iii.Ensure that Tuteria's content aligns with the education industry and student interests.
