Paid Media Executive
Lagos, Lagos
Posted yesterday
- Company:
- BLAKSKILL LIMITED
- Company Description:
- BlakSkill is a digital solution that meets the talent sourcing, development, access, visibility and needs of stakeholders in global talent marketplace. Blakskill’s mission is to provide a digital solution that meets the talent sourcing, development, access, visibility and needs of stakeholders in global talent marketplace. We are dedicated to empowering African Talents, connecting them with exceptional career opportunities worldwide, fostering growth, and driving positive change in the African job market. We envision a future where African talent is globally recognized, and companies across the world have easy access to a pool of verified and highly skilled professionals from Africa. By adhering to our core principles and staying true to our mission and vision, Blakskill Limited is transforming the talent acquisition landscape, empowering African Talents, and facilitating global access to verified talents from an African perspective. Together, we are building a brighter future, one successful connection at a time.
- Contract Type:
- Full Time
- Experience Required:
- 3 to 4 years
- Education Level:
- Bachelor
- Number of vacancies:
- 1
Job Description
Location: Lagos State
Industry: FMCG / CPG
Reports To: Marketing Manager / Head of Digital
Job Summary:
We are looking for a Paid Media Executive who is data-driven, creative, and results-oriented to manage and optimize our paid advertising campaigns across multiple digital platforms. The ideal candidate will have solid experience within the FMCG or CPG industry and a proven track record of executing high-performance campaigns that drive growth, engagement, and ROI.
Key Responsibilities:
● Plan, launch, and manage paid media campaigns across Google Ads, Facebook/Instagram, YouTube, and TikTok.
● Develop media strategies aligned with brand and business goals in collaboration with internal teams and media agencies.
● Monitor and analyze campaign performance, optimizing for key metrics such as ROAS, CPL, CPC, and CPA.
● Conduct A/B testing on creatives, landing pages, and audience targeting to improve performance.
● Monitor consumer behavior, digital trends, and industry insights to improve targeting and engagement.
● Manage and allocate media budgets effectively to ensure optimal spend and ROI.
● Generate performance reports and present actionable insights to key stakeholders.
● Collaborate with content creators, designers, and product teams to ensure consistent messaging and brand alignment across campaigns.
Requirements:
● Bachelor’s degree in Marketing, Communications, Business, or related fi eld.
● 3–5 years of experience in paid media or digital advertising, preferably within the FMCG or CPG industry.
● Proficient in Meta Business Suite, Google Ads, Google Analytics, TikTok Ads Manager, and other digital ad platforms.
● Experience managing multi-channel campaigns with substantial budgets.
● Strong analytical skills and a deep understanding of KPIs and data-driven decision-making.
● Up-to-date with the latest digital marketing trends, tools, and best practices.
● Self-motivated with the ability to work independently in a fast-paced environment.
Preferred Skills:
● Familiarity with tools such as SEMrush, HubSpot, Hotjar, and Looker Studio.
● Experience in brand storytelling and consumer engagement via digital media.
